For US Open champion Rory McIlroy, the WGC-Accenture Match Play Championship can offer the players beauty and something of the beast because of the sheer lottery of its format.
Match play is much more unpredictable than stroke play and because of the extraordinary depth in the global game, anyone in this week's elite 64-man field is capable of winning the title.
Northern Irishman McIlroy has gone out in the second round of the World Golf Championships event the past two years and knows how difficult it is to come from behind over 18 holes.
"I always look forward to this event but I definitely prefer to play match play over 36 holes," the 22-year-old said at Dove Mountain's Ritz-Carlton Golf Club on Tuesday. "In 18 holes of golf anything can happen.
"You can be five or six under par and lose or you can play mediocre and win. I don't mind losing a match if you don't play well ... but when you feel like you have done all you can and still come up on the wrong side, it's pretty tough to take.
"That's the nature of this format, and that's why everyone enjoys watching it," said McIlroy, who has been drawn to play South African George Coetzee in the opening round.
Britain's Lee Westwood, the world No.3, agreed.
"It's a week I really enjoy," said the Englishman, who will face Belgian Nicolas Colsaerts today. "Everybody looks forward to it being different to what's a normal tournament structure.
"I've got a tough first-round match, but there are no easy ones. Nicolas is a good player ... he's got a game suited to this course and this format."
Tiger Woods is a three-time winner of the event but he has also suffered early disappointment, losing at the first hurdle in 2002 and last year and going out in the second round in both 2005 and 2009.
"Anybody can beat anybody at this level," said the former world No.1 whose ranking has slipped to 20th. "That's what makes it so interesting for us as players.
"It is a sprint, it is a boat race. You have to get off to quick starts. Generally if you get down early, two or three down, you rarely come back. It's hard to make up ground when you're only playing 18 holes.
British world No.1 Luke Donald, McIlroy, Westwood and Germany's Martin Kaymer are the top seeds in the four groups of 16 for this week's event.
Donald will launch his campaign against South Africa's triple major winner Ernie Els.