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Li Na renews resort deal
Global Times | October 07, 2013 23:43
By Global Times
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James Packer, chairman of Crown Resorts, announced Monday that the company will renew a major sponsorship agreement with Li Na, China's biggest tennis star, for a further two years.

According to the agreement, Crown Resorts will sponsor Li to represent its properties in cities including Melbourne, Perth, Macao, London and Manila, in a bid to promote the global luxury tourism brand.

Crown is one of Australia's largest resort and entertainment groups, with a global market capitalization of about $8.5 billion.

The company said that more than $1 billion of Crown's total revenue of $2.8 billion in the 2012 fiscal year are from international visitors and the majority of these visitors are from China.


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