Metro Beijing

PepsiCo's microfilm wins Chinese hearts for 8th consecutive year


The Chinese New Year has always been an important playground for businesses. Before Spring Festival is when Fast-Moving Consumer Goods (FMCG) promote their brands with a family-oriented strategy. How to stand out in the fierce competition is a serious question for every company who wants to win the hearts of the Chinese consumers.

PepsiCo's microfilm wins Chinese hearts for 8th consecutive year

The Chinese New Year has always been an important playground for businesses. Before Spring Festival is when Fast-Moving Consumer Goods (FMCG) promote their brands with a family-oriented strategy. How to ...
Source: Global Times | 2019/2/18 17:58:39

China, EU setting good example in tackling climate change

China and the EU, important partners in combating global climate change, face similar opportunities and challenges in decarburization and have much to learn from each other in designing their long-term ...
Source: Global Times | 2019/2/14 17:45:37

Chinese Lunar New Year holiday is a costly expenditure for working class

If you are still struggling to go back to work following China's seven-day Spring Festival holiday, your overdue bills and empty wallets may give you a wake-up call. On Monday, the ...
Source: Global Times | 2019/2/13 16:48:40

Family reunion

The Spring Festival travel rush, or Chunyun, is how Chinese people coin this annual migration. According to the Xinhua News Agency, about three billion trips have been made via China's ...
Source: Global Times | 2019/2/12 20:53:40

Tanya Chua meets Xi'an Renaissance

The new Renaissance Xi'an is the first Renaissance-branded hotel that has opened in northwest China. The hotel is designed with a combination of historical and modern elements. Its opening brings ...
Source: Global Times | 2019/2/11 16:33:39

CFLD gets on the list of the world valuable brands

The international British brand value consulting company Brand Finance issued its 2019 Brand Finance Global 500 report during the World Economic Forum in Davos, Switzerland on January 22. The world's ...
Source: Global Times | 2019/2/2 10:28:39

Russia: Memorial event marks 75th anniversary of Siege of Leningrad

On the 75th anniversary of the Soviet red army's defeat of the German fascist army in the Siege of Leningrad, a memorial event took place in the Russian Cultural Center ...
Source: Global Times | 2019/2/1 11:03:39

India: Embassy celebrates 70th Republic Day

The National Day reception commemorating the 70th anniversary of India becoming a republic took place in Beijing on January 28, during which hundreds of guests including government officials, diplomats, entrepreneurs, ...
Source: Global Times | 2019/2/1 10:58:40

Peruvian Ambassador to China looks forward to FTA upgrade

The Chinese market has captured the attention of Latin American countries with its huge consumption of their quality products. Among these countries, Peru has become one of the main exporters ...
Source: Global Times | 2019/2/1 10:43:39

These are stories Chinese keep from their families during the Spring Festival

For this year's most important family holiday in China, Yang Ting, 38, will not only bring her family a bag full of gifts from Beijing, but also will carry a ...
Source: Global Times | 2019/1/30 9:43:39

PepsiCo Kicks off '2019 Bring Happiness Home – Mom Handworks' Chinese New Year Campaign

PepsiCo Greater China Region (PepsiCo GCR), partnered with China Women's Development Foundation (CWDF), inaugurated the establishment of "Yao Embroidery Cooperative of Youxi Town" in Ruyuan, south China's Guangdong Province on ...
Source: Global Times | 2019/1/29 15:38:39

CFLD sees comprehensive sales growth

China Fortune Land Development Co, Ltd (CFLD) issued a business brief on January 16, detailing that the overall contracted sales of CFLD totaled 163.47 billion yuan ($24.25 billion), and the ...
Source: Global Times | 2019/1/28 16:38:39

Qingdao advances in building a sponge city

Since the beginning of 2018, the government of Qingdao, Shandong Province has been implementing an ecological flow-oriented water network for the Licun River, the main river that stretches across ...
Source: Global Times | 2019/1/28 16:33:39

Maldives: Embassies gather together for Chinese New Year

A ceremonial event dubbed the Belt and Road Ambassador Night Spring Reception took place in Beijing on January 17, during which government officials, ambassadors, entrepreneurs, media and friendly groups were ...
Source: Global Times | 2019/1/23 21:38:40

India: Commerce secretary's visit sparks bilateral exchanges

Anup Wadhawan, India's Commerce Secretary, was on a two-day official visit to Beijing on January 21 and 22, according to the Indian Embassy in Beijing. During his visit, Wadhawan had ...
Source: Global Times | 2019/1/23 21:23:41

EU's energy director shares relevance of renewables

Energy has always been an important aspect of governments' policies in the international spectrum and has never stopped influencing the livelihood of the people. The Global Times (GT) talked with ...
Source: Global Times | 2019/1/23 21:08:41

Sexless millennials

China's post-90s might not be so prudish after all.
Source: Global Times | 2019/1/22 22:53:40

CFLD sees comprehensive sales growth

China Fortune Land Development Co, Ltd (CFLD) issued a business brief on Wednesday, detailing that the overall contracted sales of CFLD totaled 163.47 billion yuan, and the performance maintained a ...
Source: Global Times | 2019/1/22 16:08:39