A visitor takes a picture of Andy Warhol's Mao Photo: IC
A classic Andy Warhol portrait of former Chinese leader Mao Zedong
fetched $12.7 million at auction in Hong Kong on Sunday, Sotheby's said - well short of the top estimate of more than $15 million.
The sale of the 1973 screen print by the US pop artist attracted plenty of attention before going under the hammer owing to sensitivity about any use of Mao's image in China.
The top sale price estimate of more than $15 million was the highest the auction house had ever seen for a painting in Asia. The identity of the buyer was not released.
Sotheby's had described the event as the first "significant" sale of Western contemporary art in Hong Kong, which was handed over to China by Britain in 1997.
But while buyers from the Chinese mainland have developed massive market clout, Warhol's images of Mao have drawn controversy there.
A major touring retrospective of his works removed pictures of the former leader when it visited Shanghai and Beijing in 2013.
Mao's legacy as the People's Republic of China's founding father makes him a representative figure in Chinese history. His huge portrait still overlooks Tiananmen Square and appears on Chinese banknotes.