Word matters

Source:Global Times Published: 2017/9/12 17:58:39

Illustrations: Luo Xuan/GT



"The investor gives me the information, and I write what he or she wants me to write."

So said Liu Chao, a "professional writer" who helps online shop owners and public relations corporations write customer experience reviews for online shopping platforms. She said that many products become popular after professional writers give positive customer feedback. Liu does not use the majority of the products she writes about. She charges 20 yuan ($3) to 30 yuan for ordinary customer reviews and 50 to 80 yuan per review for more complex ones. According to consumer research, more and more online shoppers are paying attention to customer reviews. Therefore, some niche products can see a marked increase in sales based on positive reviews from "professional writers" like Liu. (Souce: Beijing Youth Daily)

Posted in: TWOCENTS-OPINION,METRO BEIJING

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