Volvo promotes child passenger safety education

Source:Global Times Published: 2017/9/19 17:03:39

Volvo representatives and guests during the launch of the 2017 Volvo Cars Child Passager Safety Education Project. Photo: Courtesy of Volvo

Volvo Cars Group and the United Nations' Decade of Action for Road Safety launched the 2017 Volvo Cars Child Passenger Safety Education Project in Beijing on September 14.

The third annual staging of the initiative, this year's project introduces new, more interesting modules for young parents. The modules take a more systematic and thorough approach to explaining how to use car seats to ensure the safety of child and infant passengers and other essential safety measures.

In 2015 and 2016, the Swedish-based, Chinese-owned carmaker held educational activities in more than 11 maternal and childcare hospitals and kindergartens across the country, reaching more than 6,000 families. As an upgrade, this year's program will be held in 16 maternal and childcare hospitals in Beijing, Tianjin and Chongqing.

"Safety is in the DNA of Volvo Cars," said Zhao Qin, vice president of corporate communications of Volvo Cars Group's Asia-Pacific region.

Zhao stressed that through the project and together with United Nations' Decade of Action for Road Safety and other parties, Volvo will continue to dedicate its resources to help improve child passenger safety awareness and cultivate a safer and more harmonious car riding environment for children.

According to data from the Ministry of Transport, a lack of necessary safety measures, such as car seats, contributes to almost 20,000 traffic deaths involving children under 14 every year. On top of public education on child passenger safety, Volvo also places great importance on lobbying for better child safety legislation. Zhao said that some provinces and cities, including Shandong Province, Shanghai and Shenzhen in Guangdong Province, have included child passenger safety clauses in their regional laws and regulations.

"Volvo is honored to have made its contributions in this," she said. "The aim of Volvo Cars Child Passenger Safety Education Project is to forward the society's attention on child passenger safety, help regulate car riding behaviors, and cultivate, through legislation and other measures, a safe environment for our children."

The brand's car sales increased by 27 percent in the first six months of 2017. In July, Volvo announced that starting 2019, every new Volvo vehicle would run on an electric motor, marking the biggest and boldest step towards a decarbonized future. The commitment Volvo made earned it a place among the 50 companies chosen for the Fortune Change the World 2017 list. 


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