China’s domestic auto brands shine at Frankfurt Motor Show

Source:Global Times Published: 2017/9/20 18:43:39

The exhibition stands of Chinese auto brands like Chery and Great Wall have attracted numerous visitors since the opening of Frankfurt Motor Show in Germany on September 12, with global media speaking highly of their performance in decorating the exquisite stand as well as showing high-level vehicles characterized with fashionable elements and high technology.

These brands represent the highest development standard of China's domestic autos, which can parallel with their overseas peers.

Chery Chairman Yin Tongyue, who attended the Frankfurt show for the first time, told the reporter that he met with the chairman of the German Automobile Industry Association last year, and the chairman warmly invited Chery Auto to the show.

Without the participation of Chinese auto brands like Chery, the Frankfurt show would not be complete, the chairman said, according to Yin.

China has been the world's largest auto manufacturer for the eighth consecutive year and domestic brand autos account for half of the Chinese market.

However, these brands mainly focus on the domestic market with a very low ratio of exports. Plus the export destinations are mainly developing countries.

Besides, China's domestic brand autos are rarely seen in the top motor shows overseas due to their large gap with overseas peers in terms of brand awareness and quality.

Geely Auto, owned by Zhejiang Geely Holding Group, attended the Frankfurt show for the first time in 2005, and since then, Chinese automakers Huachen Auto and Jonway Auto have taken part in the show in 2007 and 2009, respectively.

Changan Auto, the top selling domestic auto brand, took part twice in 2011 and 2013, but no Chinese brands were present at the 2015 Frankfurt show.

At this year's show, two homegrown auto brands, Chery and Great Wall jointly exhibited, breaking the trend of only one Chinese automaker joining the biennial motor show.

Besides, the two companies are also representative of the Chinese auto industry.

As a leader of China's domestic

brand autos, Chery Auto also boasts

the highest volume of accumulative exported cars, while for the Great Wall Auto, it is the champion of China's sport-utility vehicle (SUVs) segment.

During the Frankfurt show, both of them demonstrated their latest products and most advanced technology, giving a full play to Chinese automakers' remarkable progress and strength.

Chery Auto brought four models including ExeedTX SUV, the first model of its high-end series with the state-of-the-art design and technology, including self-driving capability and new-energy features, alongside its Tiggo Coupé Concept SUV, Tiggo 5x and Tiggo 7, two of Chery's latest models for its current international markets.

Great Wall Motor Co showcased its six models of WEY brand under the theme of "redefining luxury." The premium brand was released last November, which originated from the English name of Great Wall's founder, Jack Wey.

"It's the first step in WEY's internationalization to debut the brand's models and cutting-edge advantages at the Frankfurt show," Wey said, noting he hoped the show can propel the transition of WEY brand from the pioneer of Chinese luxury SUV to a leading position.

More importantly, Wey said, "We want to show the world the new competitiveness of the Chinese auto manufacturing and hand out our new name card."

Among the six models of WEY SUV,

four are new-energy vehicles including

the world premiere XEV concept

vehicle, a pure electric vehicle with mileage of 530 kilometers.

In addition, the upscale brand of Great Wall showcased two traditional gasoline-powered vehicles - the VV7s and the VV5s - and three hybrid powered cars - the P8, the VV7s-Hi4 and the VV5s-Hi4.

Over the recent years, some Chinese automakers have also attended other international motor shows.



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