Walmart and PepsiCo raise over 3M yuan for nutritious meals program

Source:Global Times Published: 2017/9/21 17:38:39

Walmart China's Senior Vice President of Corporate Affairs Daniel Shih (2nd right) and PepsiCo GCR's Corporate Affairs Vice President Cathy Tai (2nd left) jointly hand over the more than 3.06 million yuan they raised to CFPA's Secretary General Liu Wenkui (center) who accepts it on behalf of the foundation. Photo: Courtesy of PepsiCo

Walmart China and PepsiCo Greater China Region (GCR) announced on September 20 that more than 3.06 million yuan ($466,000) has been raised through the 2017 Together, Let Us Donate to the Nutritious Meals Program, a charity program jointly launched by both companies.

The funds will go to the China Foundation for Poverty Alleviation's (CFPA) Nutritious Meals Program, which aims to improve the nutrition of students living in poverty-stricken areas. The donation is expected to provide one year's supply of "1 egg + 1 pack of milk" meals for over 4,000 children and fund Caring Kitchen facilities in more than 10 schools in those areas.

The charity program ran from August 17 to 30 through multiple channels, making good use of both companies' resources. As Fortune 500 companies, both Walmart and PepsiCo are capable of greatly mobilizing their employees, customers and associates, as well as multiple online and offline charity platforms.

More than 230,000 Walmart consumers participated, donating over 955,000 yuan through 400 Walmart supermarkets and Sam's Clubs in China. Walmart's employee donations and the company's matching funds exceeded 1.046 million yuan. Meanwhile, PepsiCo's employee donations and matching funds surpassed 1.014 million yuan. Funds raised through Tencent's online charity platform reached nearly 51,000 yuan.

On top of traditional online and offline donations, Walmart also encouraged its associates and customers to donate their footsteps to win Walmart's matching funds via a charity hiking program. PepsiCo's Quaker Oats brand also participated in the joint CSR campaign and donated its products.

"Improving children's food safety and nutrition is one of the three CSR strategies of Walmart China," Walmart China's Senior Vice President of Corporate Affairs Daniel Shih said. "Through the program, we are able to use our marts and online channels across the country, and motivate suppliers and customers to contribute to children's nutrition in poverty-stricken areas."

"One of the important commitments of PepsiCo's 2025 Sustainable Agenda is to provide access to at least 3 billion servings of nutritious food and beverages to underserved communities and consumers," PepsiCo GCR President and CEO Mike Spanos said. "We are greatly inspired by this result. PepsiCo, while providing various types of delicious and nutritious products to Chinese consumers, will continue to give back to the society and provide concrete contributions to improve the nutrition of children in poverty-stricken areas, and further honor our long-term China commitment, namely In China, For China, With China."

From its launch in 2008 to the end of 2016, the CFPA has invested an aggregate amount of 185 million yuan in the Nutritious Meals Program, providing more than 38 million servings of nutritious meals and 1,164 standardized Caring Kitchens in 74 remote mountainous counties or districts.

According to evaluations of the Nutritious Meals beneficiary schools conducted by the Chinese Center for Disease Control and Prevention, the project has effectively improved children's nutrition and development.

Since 2011, donations from Walmart, its suppliers and customers have exceeded 10 million yuan for the Nutritious Meals Program. Walmart's donations have provided nearly 1.3 million servings of nutritious meals to over 5,000 students in 21 primary schools and funded Caring Kitchen facilities in 10 primary schools, benefiting nearly 1,700 students.

Along with the CFPA and the Chinese Nutrition Society, PepsiCo launched the PepsiCo Nutrition in Action program in December 2015, through which PepsiCo donated its nutrient- and dietary fiber-rich Quaker Oats products along with eggs and milk to students in central and western China. PepsiCo Foundation, PepsiCo GCR and its associates have donated 1.7 million yuan, provided more than 350,000 servings of nutritious meals, and trained about 300 teachers about nutrition to date.

Secretary General of the CFPA Liu Wenkui said, "The program has laid a solid foundation for public fundraising, and the proactive promotion and push from Walmart and PepsiCo, two influential Fortune 500 companies, have fully activated people's enthusiasm for charity."


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