Chinese mainland box office sets records during National Day holidays

Source:Global Times Published: 2017/10/9 18:08:39

National Day box-office highs

Promotional material for Never Say Die Photo: IC

The Chinese mainland box office set some new records over the just ended National Day holidays. 

As this year's holidays coincided with the Mid-Autumn Festival, the vacation period was extended to eight days, as opposed to the usual seven days off given in past years. This additional time off contributed greatly to total holiday box-office revenue, with theaters bringing in 2.93 billion yuan ($440 million) from September 30 to October 8.

Compared to previous National Day holidays, this year set a new record for the period of October 1-7 with 2.23 billion yuan, a 42 percent year-on-year increase and a 20 percent increase over 2015.

While the mainland box office has seen lukewarm performance since the second half of 2016, the record-breaking take during this year's holidays is sure to make those in the industry breathe a sigh of relief. 

Mahua FunAge's stage-drama-turned-comedy Never Say Die took the lead throughout the holidays. In its first nine days, it earned 1.46 billion yuan, more than the combined box office of the four other films in the top five - The Foreigner (445 million yuan), Chasing the Dragon (397 million yuan), Sky Hunter (219.5 million yuan) and City of Rock (219.3 million yuan).

With a screen share of 37 percent on Monday, it is estimated that Never Say Die could become the highest-earning Chinese film of the year after Wolf Warrior 2, which has earned 5.6 billion yuan so far.

A week-long holiday, the National Day holidays are one of the most competitive times for film, ranking right up their with the Spring Festival holidays. While a few films chose to avoid the cut-throat competition by moving their release dates, a total of 10 new films went head to head this year.

Newspaper headline: National Day box-office highs

Posted in: FILM

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