TSR Shanghai project improves traffic safety

Source:Global Times Published: 2017/12/6 16:28:39

Frank Wang, vice president of AB InBev Legal and Corporate Affairs, APAC North, gives a speech. Photo: Courtesy of AB InBev

Guests experience VR traffic safety educational film. Photo: Courtesy of AB InBev


According to the data provided by the World Health Organization, every year about 1.25 million people die in traffic accidents all over the world, which means that on average 3,500 people die in traffic accidents every day. Traffic accidents are also the No.1 cause of death for young people aged 15 to 29. Serious social problems have been generated by the accidents.

December 2 was the sixth National Traffic Safety Day in China. On December 1, Together for Safer Roads (TSR) and Shanghai Public Security Bureau's Traffic Police Department jointly released a report on the TSR Shanghai Traffic Safety Project over the past three years.

World-renowned brewer AB InBev is the initiator of TSR and one of its most important partners. In 2015, AB InBev cooperated with Shanghai Public Security Bureau's Traffic Police Department and launched TSR Shanghai Traffic Safety Project in Shanghai. They invited famous NBA player Yao Ming to be the public welfare ambassador of TSR and made great efforts to promote traffic safety education in Shanghai. They put stickers and themed posters in subway stations and also created many educational projects on children's safety on the road, driver safety awareness and so on.

"Traffic accidents are the eighth most serious cause of death in the world, and it is an ubiquitous problem. Therefore, we must join hands to take measures and make changes," said Carlos Brito, CEO of AB InBev and president of TSR.

Traffic safety unit representatives and government officials at the event   Photo: Courtesy of AB InBev

Death rate reduced by more than 90 percent

Urban and suburban arterial traffic make up only 2.5 percent of the total traffic network in Shanghai, but 14 percent of the fatal accidents took place in these areas. Since 2016, TSR Shanghai Traffic Safety Project analyzed in detail                     the fatal accidents in accident-prone locations. The space, time, types and main causes of the accidents, as well as the detailed conditions of the roads, were analyzed and traffic safety improvement plans were made and launched. Also, the effects of the plans are traced and evaluated constantly.

According to Wang Xuesong, a professor at the School of Transportation Engineering of Tongji University, through systematic analyzing and practical research, the project group staff found that the main features of accident-prone locations are mostly related to commercial trucks, jay-walkers, crossroads and access entries. Over three years, the safety project made six reports, which cover about 89.5 kilometers of accident-prone road.

The findings and advice from the reports have been accepted by traffic police, road administration departments and many other units. They added central isolation facilities to reduce jay-walkers by adding areas for pedestrians to wait in, signal lights and ground lines to guide pedestrian and driver behaviors. Speed limit reduction signs were placed on many roads and some side access roads were closed. Over the past three years, the accident rate on the roads referred to by the reports have dropped by 25 percent, and the death rate has fallen on average by 90 percent.

Dangerous behaviors down by 30 percent

Of the fatal accidents in Shanghai in 2016, 37 percent were related to commercial vehicles. Although commercial vehicle drivers' safety education is routine in transporting enterprises, the analysis of previous accidents is not thorough enough, the educational materials are not specified and the result of education lacks evaluation and improvement.

TSR Shanghai Traffic Safety Project cooperated with Shanghai Urban Transportation Administrative Department and launched new safety education for four types of commercial drivers - container transportation drivers, dangerous chemicals transportation drivers, urban public transportation drivers and long-distance passenger transportation drivers.

Based on data collection, specific behavioral analysis, safety education and result evaluation, a new form of safety education for drivers has been implemented. A total of 40 advanced behavioral data collection devices have been installed on many commercial vehicles to monitor and record the drivers' behaviors on the road and the traffic conditions. The TSR project found that the most common improper behaviors are drivers using their cell phones while driving, driving fatigue and speeding up to pass through a yellow light when it is about to turn red.

TSR Shanghai Traffic Safety Project made personal dangerous behavior reports for every driver using the data and pictures collected by the devices and launched one-on-one safety education. After the education sessions, the rate of dangerous driving behaviors dropped by 32 percent.



According to the Traffic Management Bureau of the Public Security Ministry, at the end of June, the motor vehicle inventory was 304 million in China, and 205 million are automobiles. There are 371 million motor vehicle drivers and 328 million are automobile drivers. The motor vehicle inventory is over 2 million in 23 large cities in China.

"TSR adopts the public-private partnership pattern and gathered many private enterprises like AB InBev and many academic institutions like Tongji University to work on traffic safety," said Frank Wang, vice president of AB InBev Legal and Corporate Affairs, APAC North. "Under the support and guidance of Shanghai Public Security Bureau's Traffic Police Department, we have helped improve Shanghai's traffic safety and have come closer to our goal of building a safer traffic net."

Global Times


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