7,000 tonnes of Moutai liquor to hit market before Spring Festival

Source:Xinhua Published: 2018/1/13 23:21:27

Liquor producer Kweichow Moutai Group will put at least 7,000 tonnes of its famous Moutai liquor on the market before Spring Festival, China's lunar new year, to meet demand.

Spring Festival falls on Feb. 16 this year.

Moutai is a sorghum-based spirit produced by Kweichow Moutai Co. Ltd. and is China's top brand of baijiu (white alcohol). The liquor, often served on official occasions and at state banquets, is considered a luxury item that has long been a popular gift.

Kweichow Moutai has raised the retail price of a 500 ml bottle of 53-degree Feitian Moutai, its flagship product, to 1,499 yuan (232 US dollars) this year from 1,299 yuan last year.

The group hopes to generate revenue of at least 90 billion yuan in 2018.

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