Under Armour opens brand house in Wangfujing

Source:Global Times Published: 2018/1/22 17:28:39

Guests and Under Armour representatives during the opening. Photo: Courtesy of Under Armour

The American functional sports brand Under Armour opened a brand house in Wangfujing, Dongcheng district in Beijing on January 18, cementing its commitment to further expanding in the Chinese advanced sports market. Erick Haskell, Under Armour's managing director with responsibility for the Asia-Pacific region, attended the event.

The new store covers over 1,800 square meters and is the largest Under Armour store in Asia. It is also the brand's fifth store over 1,000 square meters in China. The other three are in Shanghai, Hangzhou in Zhejiang Province, Wuhan in Hubei Province and Shenzhen in Guangdong Province. The Wangfujing store contains a golf experience zone, which is very rare in the brand's other stores worldwide. The products that are available in the store are diverse, ranging from basketball shoes to golf clubs.

In delivering his opening remarks, Haskell said the Wangfujing store is an important milestone for Under Armour. "This not only shows the effort that we put into the expansion in the Chinese market but also reflects our willingness to collaborate with some top business partners and our determination to bring quality lifestyle and sports experiences to Chinese consumers with our innovative products," he said.

Former Chinese track and field athlete Shi Dongpeng also attended the event and shared his story of perseverance in sports with the audience, complimenting Under Armour's spirit of "I WILL."


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