Darjeeling, Assam and Nilgiri

Source:Global Times Published: 2018/2/4 19:03:39

Indian tea promotional seminar jointly hosted in Shanghai

The Consulate General of India in Shanghai along with the Shanghai Tea Institute recently organized the 2018 India Tea Promotion Seminar. The event was attended by nearly 100 participants in Shanghai, which included prominent tea importers and tea experts.

The objective of the seminar was to promote Indian tea in China and receive feedback on possible market strategies to increase the consumption of Indian tea in the Chinese mainland.

Anil Kumar Rai, Consul General of India in Shanghai, in his welcoming address gave a brief introduction of Indian tea and urged participants to provide input, advice and suggestions for improving the market access of Indian tea varieties in the Chinese market and also on ways to make it easily and readily available to local customers.

The consul general also elaborated upon the efforts made by the government of India and the tea board of India to provide trademarks and geographical indications (GI) so that only authentic, high-quality, genuine Indian tea can be enjoyed.

Gao Shengli, secretary general of the Shanghai Tea Association, in her address mentioned China's millennia-old tea culture and urged tea importers to use the opportunity to know more about Indian tea and increase the choice of tea available in China.

Three teas

Xiao Juan, general manager of Beijing Dongli International Trading Co, made a presentation elaborating on the three prominent varieties of Indian tea popular among the Chinese, namely Darjeeling, Assam and Nilgiri.

He called for all stakeholders to work together to promote this unique tea culture to the rest of the world.

Consul Naveen Kumar also made a presentation on the prospects of Indian tea in the Chinese market.

A tea-making demonstration was conducted using a variety of Indian teas served to participants as part of the tea-tasting session. Six young Chinese "tea masters" from Shanghai Extra-Curricular Tea Art Education Centre served tea to the participants.

During the event, participants provided useful input on various aspects of tea promotion, branding and packaging along with upcoming opportunities and challenges for Indian tea in the Chinese market.

This story was based on a press release by the Consulate General of India in Shanghai.

Attendees at the event Photo: Courtesy of the Consulate General of India in Shanghai


A tea farmer at work on the outskirts of Agartala, India Photo: VCG



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