Tim Hortons in China

Source:Agencies Published: 2018/7/12 20:38:41

Fast-food company Restaurant Brands International said on Wednesday it plans to open 1,500 outlets of its Canadian coffee-and-donut chain Tim Hortons in China over the next decade, capitalizing on a growing café culture in the world's second-largest economy.

The move, its biggest expansion outside of the core Canadian market, is part of new company president Alex Macedo's two-pronged strategy to battle intense competition in the fast-food industry at home and to fix its bruised reputation.

"One is improving and increasing our leadership in Canada, and the second is taking a little bit of Canada to the world," Macedo told Reuters in an interview ahead of Wednesday's announcement at parent Restaurant Brands International's Oakville, Ontario, headquarters.

Posted in: COMPANIES

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