PepsiCo donates additional $1 million plus new Quaker Kids Nutrition products to China Foundation for Poverty Alleviation

Source:Global Times Published: 2018/7/23 15:38:39

PepsiCo announced a $1 million donation to the China Foundation for Poverty Alleviation (CFPA) on July 23 to continue the PepsiCo Nutrition in Action (NiA), aiming to improve and enhance the health and nutrition awareness of underserved school children in southwest China. Give2Asia, a non-profit organization, will administer the grant. To further support the NiA program, PepsiCo has pledged to donate 20,000 servings of its new Quaker Kids Nutrition products - Kids Oats Meal and Kids Oats Biscuits, which will be launched in the near term.


PepsiCo GCR President & CEO Ram Krishnan presents donation check to Zheng Wenkai, Chairman of CFPA. Photo: Courtesy of Pepsi Co 

Ram Krishnan, President and CEO of PepsiCo Greater China Region (GCR); Zheng Wenkai, Chairman of CFPA and Ms. Xiao Rong, Vice President and the Chief Representative in China of Give2Asia, attended the donation ceremony.

Zhaotong in Yunnan Province and Qiandongnan prefecture of Guizhou Province are overpopulated areas with the highest poverty level in China. This $1 million grant by PepsiCo is being made provide more than 1.7 million nutritious meals benefiting approximately 10,000 students in about 50 schools over the next three years. The grant is also being made to help conduct various interactive educational activities on nutrition and health knowledge sharing through setting up "nutritional corners" in the project schools, providing nutrition-related education and delivering nutrition education materials. In addition, the project will provide nutrition education training for 200 K-12 teachers and kitchen staff.

PepsiCo believes that the circumstances of life should never be a barrier to good nutrition. To further demonstrate the company's support of primary students' nutrition in poverty-stricken areas, PepsiCo pledged to donate 20,000 servings of Quaker Kids Nutrition products to support nutrition improvement activities for children in the poverty-stricken areas. The Quaker Kids Nutrition products - Kids Oats Meal and Kids Oats Biscuits, are specially developed for children between six and 12 years old in strict accordance with PepsiCo's nutrition standards and are rich in fiber, calcium and iron. These new product series will be launched via Chinese e-commerce channels in early August.

Ram Krishnan, President and CEO of PepsiCo GCR said, "We are very pleased to work with CFPA to improve the nutrition status of children in those poverty-stricken areas of southwest China and to make our contributions to China's poverty alleviation efforts and children's nutrition and health undertakings, so that we can support our strategy of 'In China, For China, With China.'" 


Ana Henriques, Senior Director of Nutrition Category and Commercialization, PepsiCo GCR presents Quaker Kids Nutrition products to Liu Wenkui, Vice Chairman of Board of Trustees and Executive Director, CFPA. Photo: Courtesy of Pepsi Co


Zheng Wenkai, Chairman of CFPA said, "There are 40 million children from poor families in China. The assistance and support to the children's nutrition improvement is an important measure to prevent the intergenerational transmission of poverty and to eradicate the poverty from its root. We truly appreciate PepsiCo's trust and support to CFPA to jointly concentrate on the demand of nutrition improvement in extremely poor areas and to make its continuous endeavors helping the targeted poverty alleviation of the nation during the decisive battle against poverty in China. "

According to the report of the Chinese Center for Disease Control and Prevention in 2015, the nutritional status of Chinese children and adolescents between six and 17 years old has been improved to some extent. However, it is worrisome that the rates of their delayed or compromised physical development and malnutrition are high at 3.2 percent and 9 percent respectively. What's more, there are many children who are in the state of stunted development and malnourishment. Students in underserved areas have a single dietary pattern, and an insufficient intake of protein, especially high-quality protein, that causes malnutrition among many students. Malnutrition is an important reason for the delayed [or compromised] physical development of children in the poverty-stricken areas. It affects not only children's normal physical development but their learning and cognitive abilities as well.

As one of the leading food and beverage companies in the world, PepsiCo is dedicated to providing an array of delicious food and beverage products to consumers. Through PepsiCo's "2025 Sustainability Agenda," PepsiCo aims to provide access to at least three billion servings of nutritious foods and beverages to underserved communities and consumers.

Quaker has launched a series of innovative products tailored to Chinese local tastes and preferences. Quaker was recognized with the 2017 "Nutrition Promotion an Contribution Award" for the brand's active engagement and innovative consumer education approach by the China Nutrition Society during the 2017 National Nutrition Science Conference in May. Quaker has donated to charitable programs such as "PepsiCo Nutrition in Action" and "Post Parcel for Mothers" program, providing warmth and nutrition to kids and mothers in poverty-stricken areas. In addition, the company has already contributed about 3 million yuan ($443 million) in funds and materials since the PepsiCo Nutrition In Action Program was jointly created in 2015, which has provided nearly 800,000 nutritious meals and education courses to approximately 6,000 rural students in the indigent area of Zhaotong, Yunnan province. More than 300 school staff members received nutrition and hygiene knowledge training.

In 1981, PepsiCo was one of the first multinational companies to enter the China market. In the past 37 years, PepsiCo has served local communities where it operates by supporting many public welfare programs in China, including its 18-year non-stop support to the "Water Cellar for Mothers" program, the "Responsible Leadership" development training program in Tsinghua University, educational support to schools near PepsiCo potato farms and migrant students schools, as well as emergency relief support during natural disasters in China. As of July 2018, public welfare donations contributed by PepsiCo Foundation, PepsiCo GCR and PepsiCo associates in China have exceeded 163 million yuan.


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