Fashion pop-up featuring Chinese labels to open in NYC

By Global Times Source:Xinhua Published: 2019/4/24 8:58:40

Some 20 Chinese fashion brands and labels will be assembled to display at the upcoming China Chic Pop-up, which is scheduled to kick off on Friday in a New York landmark to celebrate China's booming fashion industry.

To be held at the 106-year-old Vanderbilt Hall inside the historic Grand Central Terminal, the event will see a 557-square-meter space transformed into an innovative interactive experience with three themed areas - Fashionista, Beauty and Lifestyle, and a photo booth with Instagrammable opportunities.

Participants include Asia's influential designer Lanyu, jewelry designer Jade Chiu and award-winning luxury luggage maker TUPLUS. Globally-renowned Chinese-born designer Vivienne Tam will also have an installation featuring three iconic dresses from her archive.

The event is organized by the Yue-Sai Kan China Beauty Charity Fund (CBCF) as a central part of the fashion icon's mission to increase visibility of Chinese brands in the US, and title-sponsored by Play Lounge, a leading Chinese fashion destination which carries over 500 designer labels.

Fifteen percent of sales from the pop-up will be donated to the CBCF, which was established in 2011 in honor of the Chinese-American TV-producer and entrepreneur Yue-Sai Kan by the Shanghai Soong Ching Ling Foundation.

CBCF is dedicated to the betterment and advancement of women and children through education, health and cultural programs worldwide.

The pop-up will open through April 30.


Posted in: FASHION

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