By Shen Weihuang

Preorders for the inaugural issue of the magazine by famous Chinese blogger and racing driver Han Han have rocketed in the lead up to its release tomorrow, although some industry experts are warning readers not to expect too much.

After a more than one-year wait, Han's magazine Duchangtuan, which translates as "One Man's Choir," will officially go on sale tomorrow.

The first issue of Duchangtuan will contain 34 articles from 34 different writers, including Hong Kong writer Au-Yeung Craig, Taiwan TV host Kevin Tsai, Chinese writer Shi Kang, former New Oriental teacher Luo Yonghao, and Han himself.

China's leading online book seller Joyo.com, a subsidiary of Amazon.com, opened its presale service for the magazine at the beginning of this month, charging 16 yuan ($2.4) per copy. The magazine became the biggest selling item in the website's book category within 10 hours.

For me, cost is not an issue," Ying Weiqi, a local resident who has preordered the magazine, told the Global Times Sunday. "Even if it cost 160 yuan ($24), I would still buy it, as I believe it will be a source of great inspiration."

Another fan of Han, Hong Kong resident Marina Watt, asked a friend on the Chinese mainland to mail her the magazine. "The first issue will be worth keeping," she said.

The first issue has a print run of 500,000 copies.

Shanghai native Han is famous for his sharp comments on domestic issues, which attract hundreds of millions of visits to his blog. After Han dropped out of high school, his first novel, Triple Door, increased his national profile.

While Han has declined all media interviews in the run-up to the launch, he has attracted criticism from some quarters.

"In my experience, all magazines are likely to see a downturn shortly after their first issue," a manager of a Xinhua Book Store, who asked to remain anonymous, told the Global Times Sunday. "Although the editor in chief is Han Han, I think this will still hold true for Duchangtuan."

The fact that the content does not all come from Han may also be a source of disap-pointment to some readers, according to Yan Wenhua, professor in psychology at Shanghai's East China Normal University.