Geely has delivered impressive sales performance in 2012. Its sales surged to 38,298 units in June, with the growth speed of sales volume increased over 30 percent. So, it's no wonder Geely ranks the 7th in the national auto sales list and becomes the best-seller among domestic brands.
Geely's market expansion is fueled by its safety performance and after-sale service.
The automaker's strategic transformation starting from 2007 introduced its evolution from eclosion to butterfly and ushers in its success, especially the transformation from "Technology Geely" to "Quality Geely". Following this strategy, Geely diverts more resources to improve car safety, environmental and energy-saving performance, and deepens reform and adjustment with respect to R&D technology, production and sales and corporate culture. It's out of question that Geely's strategic transformation has been proved as a great success and brought out substantial results.
Geely devotes 8 percent of its total sales revenue every year for R&D of new technologies and this has been paid back. Geely's five technology platforms, 12 product platforms, 42 models, turbocharged direct injection engine, automatic transmission, hybrid electric vehicle and electric vehicles have reached the world level. Geely Gleagle Panda received five stars in the C-NCAP safety test. The Emgrand EC7 has undergone the Euro-NCAP safety testing program and received four stars, which was the best results a Chinese car had ever got from the test. The Emgrand EC8 has been rated 5+ stars in a C-NCAP safety test with scores much higher than many models from joint ventures. In July 6, Geely's first SUV, the Gleagle GX7, was rated 5+ stars with 50.3 scores, the best result ever earned by a Chinese homegrown brand in the history of C-NCAP. As a car with both competitive performance and price, Geely becomes a benchmarking product for other homegrown brands and shows a China-made car can deliver safety performance of the world level. All the facts demonstrate that "Quality Geely" has achieved desired results and the sales performance is a proof of the automaker's evolution from eclosion to butterfly
The BMBS (Blow-out Monitoring and Brake System), independently developed by Geely, is a breakthrough in vehicle blow-out technology. It has been awarded invention patent in China and registered the patent in 141 countries around the world, and also got project approval from National Vehicle Safety Technology Committee. BMBS has been applied to the EC8 and other models, thus making Geely vehicles the first to be free from blow-out.
Geely's after-sale service also sets the standards for other domestic car brands. Currently, Greely's service reaches all city areas, and its coverage among 253 prefecture-level cities is 90.5 percent. Geely is setting up service stations in second- and third-tier cities to enlarge its service coverage. At the same time, Geely has raised threshold for sales network and its 4S stores accounts for 81 percent of the total. In this way, Geely provides more convenience services for drivers and its customer satisfaction ranks the top.
Professional road-side assistance and "Geely Mobile Service Station" clear obstacles for customers to repair cars, especially for those out of the coverage area. Its professional, efficiency and customer-friendly services are also in line with Geely's service concept. Therefore, after-sale service has become the ace card for Geely's success.
Geely, as a leading player in the Chinese auto industry, is achieving its goal of "create Geely a world renowned brand!"