Can you image a 72-year-old man being a model for women's dresses? Online clothing store Yecoo recently launched a "Grandpa Style" series featuring a male septuagenarian dressed in feminine fashions.

According to the store owner, sales increased fivefold on November 11, or Singles' Day, due to the popularity of their Grandpa Style promotion.

Lü Ting, manager of Yecoo, told the media that the model is in fact her grandfather, Liu Qianping, aged 72.

"Inviting my grandpa to be the model was totally a coincidence," Lü said, explaining that he had tried on one outfit for fun and the idea just came to her and her colleagues.

Netizens have been singing Liu's praises with comments on his nice legs and cuteness.

The China News Service