1314 marriage surge

1314结婚潮

(yīsān yīsì jiéhūn cháo)

The phenomenon of couples planning to marry on January 4, 2013. Many people believe the auspicious date implies their love will be eternal. In Chinese, pronunciation of the numbers "1314" is similar to yisheng yishi (literally "throughout one's life").ar to yisheng yishi (literally "throughout one's life").

New mainstream consumer group

新主流消费群

(xīn zhǔliú xiāofèi qún)

People with annual incomes of more than 106,000 yuan ($16,960) who represent the new mainstream consumer group in China, according to a 2010 report by global management consulting firm McKinsey & Co. The emerging group is made up of wealthy, young consumers who are brand loyal and buy indulgent products that aim to express their individuality.