Simple life

低配生活 :

A plain but high-quality life without much expense. A simple life refers to a life in which people don't need much to satisfy their materialistic desires. But it doesn't mean you have to live like a monk. A simple life calls for wise choices in a materialistic world.

Outsourcing parenting

外包式育儿 :

Parents who outsource their parental responsibilities such as feeding and educating their children to parent-child service agencies.

Rocket officials

火箭官员 :

Young inexperienced government officials who get promoted quickly. Some of them are eventually demoted, or resign voluntarily because of scrutiny from the media and public.

Grassroots models

草模 :

Non-professional "models" who have a keen sense of fashion and who have the confidence to upload photos of themselves to their blogs.

Investment in the next generation

投资下一代 :

Parents with little money invest in their children's education, hoping their offspring can compete with the more privileged children of government officials and wealthier families.

New three-heights group

新三高人群 :

White-collar workers and enterprise bosses who have a high level of education, high incomes and high work pressure compared with their counterparts in smaller cities.