| Latest News |
| Welcomes new law, focus on quality Source: cntv.cn |
Improving tourism market attracts more foreign visitors China's first tourism law took effect on October 1. The law aims to regulate the country's tourism market and upgrade the sector's services, to boost the industry. Yunnan tourist scams punished A travel agency in Shangri-La county of the Diqing Tibetan Autonomous Prefecture, Yunnan Province, was seriously punished for forcing customers to pay for off-contract programs, while the country tries to regulate such misconduct with the new Tourism Law, which came into effect on October 1. |
| The Tourism Law |

| Voices |
"It is urgent to develop tourism-related industries rather than just depending on tickets, a low-level and old way of generating revenue, which is still in popular practice in many scenic spots in China." "It has been a long-standing issue that travel agencies wage price wars, instead of competing more rationally on their products and services. Customers need to recognize the value of the service behind the price." |
"The tourism law will inevitably compel travel agencies to play by new rules, adjust their business patterns, product prices and services, and root out such practices as guides receiving commissions. The biggest winner will naturally be tourists " The tourism law's implementation will accelerate the differentiation of travel modes, which is good for the pluralistic development of the tourism industry in China. "Price wars were vicious in the past, while the recent rises are a sort of reasonable return to fair competition…If prices were at normal levels in tourist attractions, there would be less scope for illegalities such as forced purchases and outrageous commissions" |
"With no shopping arrangements, we can no longer afford to lower prices to attract clients. Then how can we compete with larger agencies?" Traveling on a shoestring is more of a positive spirit and lifestyle, to find joy amid hardship, but considering other factors such as safety and comfort, it is not necessarily fit for everyone. |
| Irresponsible tourists |