The launching ceremony of "Geely GX7's Coast Tour & Survey on the Survival and Development Condition of China's Small and Micro Businesses" was held on October 12 in Dongxing City, Guangxi Zhuang Autonomous Region. The activity will take over 40 days, in which Geely will walk along China's 18,000 kms long coastline with customers and the media. Passing by 10 provinces and dozens of coastal cities, Geely will seek for local customs, maritime civilization and commercial culture; look for start-up small and micro businesses; listen to their growth story; and promote the enterprising tradition and spirit of Chinese nation. 　　　　　　　　　　

Enjoy the beautiful coastline with Geely GX7

Geely GX7 motorcade will start from Zhushan Village, Dongxing City, Guangxi Zhuang Autonomous Region, the southernmost point of China's coastline, and go north in a relay. Along the 18,000 kms coastline, let's hear the ocean waves, review the First Sino-Japanese War, seek for local customs, history and commercial culture of salt dealers, and witness the development of coastal areas. In Shenzhen, we will listen to the story of how a small fishing village has developed into a special economic zone; in Shanghai, we will investigate the Free Trade Zone that has just been set up; in Tianjin, Chairman Li Shufu will exchange experiences with the small and micro business owners. At last, the motorcade will arrive in the northernmost point——Dandong City, Liaoning Province, where the unique "Geely GX7's coast tour" ends.

User interaction and experience are crucial for users to recognize an auto brand. Geely GX7's coast tour not only shows product features, but also establishes a communication platform among customers, Geely and the media. Through this communication mode, customers can have more than what they get. In experiencing and feeling the cars themselves, they would become more identified with Geely the company.

As Geely's first SUV, GX7 features excellent quality, high safety, and strong power. And the customers of GX7 are a group of emerging entrepreneurs with dreams and arduous efforts—they are eager to win social recognition, become "important and successful", as well as enjoy the beauty and joy of life. As a long journey is always a significant part of auto culture, it is also effective to promote brand awareness and influence. On the way of 18,000 kms coastline, diverse road conditions and climates are both tests and unforgettable memories for GX7 and the participants.

Focus on emerging entrepreneurs   Grow with Geely's customers

In recent years, the survival and development condition of small and micro businesses have received more and more attention, whose confusion during the development process have become a hot topic. And the Geely GX7's customers are exactly those emerging entrepreneurs who hold fast to dreams and struggle for them. The coast tour provides opportunities for customers, not only to discuss the success and failure of business with Geely and seek for local commercial culture together, but also to learn from economic experts face to face.

Geely will carry out the "Survey on the Survival and Development Condition of China's Small and Micro Businesses" with the 21 Century Business Review, a famous financial magazine. They will seek for common problems of emerging entrepreneurs and issue White Paper on the Living Condition of Small and Micro Businesses, in order to attract more attention from all walks of life and offer help to emerging entrepreneurs.

Sun Xiaodong, Geely's Vice President and General Manager of sales, says that Geely has already realized that along with raising product power, the company should also enhance and speed up the building of corporation image and brand image. Geely should actively identify customers' needs, lead them and serve them, thereby promoting the brand image and realizing the common growth. The "coast tour" is a breakthrough on Geely's marketing strategy. It can be seen as an "auto culture activity" that caters to customers' spiritual needs and combines cars with nature, humanity and history. It is also the best practice to change the marketing strategy of "following customers' needs closely" into "leading customers based on their spiritual needs".