Nearly a month after airing a racist talk show skit which enraged the Chinese people in US and worldwide, American Broadcasting Company (ABC) issued a formal apology on its website.

As the broadcaster promised, such senseless and foolish farce would and should never happen again.

Such offensive words not only hurt the feelings of all Chinese people, but also damaged the very interest of America itself.

As a multi-racial nation built from the melting pot of immigrants from all around the world, such remarks wouldn't do any good to the country's social cohesiveness.

If racist comments are allowed to put on a public display as the ABC show did, there is a risk of a resurge of racism. Any minority race like Chinese Americans, could be targets of various forms of discrimination.

If the mainstream US media outlets are serious about the future of their country, they should avoid a repeat of ABC's error.

Through hard-working of many generations, Chinese Americans now have higher education and income levels than average Americans, but their small share in the overall population still makes them easy targets of racism.

On the other hand, some observers point out that racism against Chinese has something to do with the lack of self-confidence among some Americans who see China's rapid social and economic progress as a threat.

To dispel such misunderstandings, media outlets in both nations should promote goodwill and trust between the two peoples, espeically the future generations between the two sides.

Demonizing the other side or fanning up racism should be the least desirable thing to do. It would not only poison one of the world's most important bilateral relationships which much of the world's prosperity counts on, but hinder the process of building a new-type major country relationship beteween the world's two largest economies.