George Tanasijevich, president and CEO of Singapore's Marina Bay Sands, soccer star David Beckham, and Edward Tracy, president and CEO of Sands China Ltd. Photo: Courtesy of Las Vegas Sands

Global integrated resort developer Las Vegas Sands Corp (LVSC) and Beckham Ventures announced a partnership which will see one of the world's most iconic men, David Beckham, join forces with LVSC's powerful integrated resort properties in Macao and Singapore.

As outlined at a press conference held in Macao on November 22, the partnership, which unites one of Asia's most dynamic businesses with a global star who enjoys unrivalled popularity across the region, will be based around the development of dining, retail and leisure concepts at Sands China Ltd properties in Macao and Marina Bay Sands in Singapore.

"We have billions of dollars invested in our own global, iconic brands and we clearly understand the importance of growing and sustaining those brands over time. The odds are extremely high that a partnership with David Beckham will help us further those efforts and provide David with the same benefit," said Michael Leven, president and chief operating officer of LVSC. "We are very excited about the partnership and we fully expect it to grow in the years to come, especially as we aggressively explore opportunities to further expand our presence in Asia."

David Beckham commented, "The Sands team has created amazing resorts in Singapore and Macao. I am very excited to be working with them to develop a range of new business ideas in a part of the world that I love spending time in and that is full of optimism and growth."

"Here in Macao, Sands China has worked to not only transform the tourism industry by providing a diverse set of entertainment offerings, but also by seeking out active engagement with renowned brands and providing a unique experience," explained Edward Tracy, president and CEO of Sands China Ltd.

Global Times