BOCUI Wine Club offers a luxurious space to share a love of wine. Photo: Courtesy of BOCUI Wine Club

Private wine cellars date back to an era when fine wine was developing in France. These days, a private wine cellar undoubtedly reveals an attitude toward life. BOCUI Wine Club is a perfect luxury space, emerging at a historic moment, as China claims its place in the world. It is not only China's largest urban wine cellar, but the world's, according to Guinness World Records. Encompassing an area of 4,500 square meters, BOCUI Wine Club claims the title, "The biggest private wine cellar in an urban center."

"Red wine is just like a book that offers infinite benefits. For the body, red wine contains antioxidants, which are conducive to women's beauty. At the same time, drinking red wine can also provide spiritual enjoyment, offering relaxation from our modern fast pace,"  said Chen Zhenyu, chairman of Beijing BOCUI Wine Chain Co Ltd.

BOCUI is always exploring the idea that wine is not only a kind of product, but represents a kind of culture and a healthy modern lifestyle. More than 10,000 kinds of red wine from over 1,000 chateaus are in the cellar, providing consumers with the greatest range of choice and experience. BOCUI's goal is to have a "complete collection of red wine." Focusing on this target, it has only one purpose: Meet customers' demand for all of the wine they want to taste.

BOCUI Wine Club does not only provide a private social space, but is a center for wine-related resources and storage services. Through a membership-based management system, customers can make the acquaintance of many people and share resources.

Chen said, "We regularly hold a reception for members. Each member can propose a project to us half a month in advance. At the reception, members can expound on their own projects by giving a PowerPoint presentation to the audience. BOCUI is committed to providing this platform to investors and project leaders, achieving a win-win situation."

"The potential for red wine in the Chinese market is immeasurable. Red wine sales in China are growing steadily at an annual rate of 15 percent. More and more people, especially those born in the 1970s and 1980s, are beginning to show strong interest in and a love of red wine. BOCUI is committed to creating the most beautiful red wine service brand in China," said Chen.