Mercedes' new-look car for the 2014 Formula One season will display a message of support for seven-time world champion Michael Schumacher, 45, who remains in a coma following a serious skiing accident last month.

The bodywork of the W05 model will display the words "KeepFightingMichael," which has been used as a hashtag on Twitter for fans to send their messages of support to the German.

Schumacher finished his F1 career with Mercedes in 2012 after making a surprise return to the sport in 2010.

He has been in a medically induced coma since suffering the accident when skiing off-piste in the French ski resort of Meribel on December 29.