After piles of work for upgrading, 2014 Geely GX7 was finally launched in Boao, Hainan Province on March 3, 2014. The prices for its eight models equipped with 1.8L, 2.0L and 2.4L engines range from 92,900 to 129,900 yuan.
To fully satisfy the needs of users, 2014 Geely GX7 makes an all-round improvement and upgrade in terms of its design, engine power, chassis, NVH denoise technology and safety, so that its overall performance, quality and cost performance get much better. This exactly reflects Geely’s increasing hard power in technology innovation and manufacturing capability.
Making versatile and comfortable SUV oriented by users’ needs
The recent rapid rise of SUV market in China has changed the situation where sedan cars lead the passenger vehicle market. With its strength of remarkable product competiveness and high cost-performance, Geely GX7, as Geely’s first SUV, became the best performed SUV model among its same-level peers as soon as it was launched in April, 2012 and then won more reputation.
In order to further fit the trend of market change, meet the diversified needs of buyers and sharpen the competitive edge of products, Geely made a thorough study on users’ needs before upgrading and found that users not only care about car’s looks, safety and other points, they also focus on car’s braking, vision, operation convenience, chassis and other functions for driving comfortability and pleasure. Besides, the buyers now not only concern about the off-road performances such as high ability of passage and great power, but also care about feeling of leisure and comfort that SUV brings. Additionally, the traditional SUV users are no longer satisfied with high chassis, broad vision and space; instead, they have a higher demand for SUV technology, automatic transmission and comfortability.
As a versatile and comfortable SUV model particularly designed for emerging entrepreneurs, urban white-collars, professionals and other consumer groups, 2014 Geely GX7 works hard to enhance its technological content, quality, performance as well as its comfortability so as to satisfy the consumer needs in the new economic era. With this concept, 2014 Geely GX7 makes itself not only a transport tool for these consumers, but also a good friend to enjoy happiness with them and even a good helper in their road to success.
Dynamic and fashionable in both interior and exterior attraction
2014 Geely GX7 boasts a majestic look. The popular “X” shaped face, the new reverse trapezoidal air intake grille, the black headlamps, and the embedded and anti-damage front frog lamps make its face more fashionable. The LED vertical tail lamps not only improve the safety when driving at night, but also make the tail more coordinative and majestic. Besides, with the design of the wheel with five double spokes, silvery fender the willow-shaped chrome-painted doors and windows, the streamlining luggage shelf and rearview mirrors, 2014 Geely GX7 brings the divers more comfortability and aesthetic feeling.
The improvement of Geely’s manufacturing capability is also shown in 2014 Geely GX7’s entirely newly designed center console, instrument panel, chairs, and door interior trimming panel. The black sports-flavored chairs with high air-permeability, made from quality leather perforated fabric, are soft and comfortable. The red double stitches design highlights its sports flavor. Some humanized parts such as the barrel-typed and sports-style instrument panel, the supersized armrest box, the brushed metallic door handle, the handbrake and the emergency exit at the tailgate further reflect its elaborate designs. The use of many chrome-painted trim strips inside the car speaks for the quality and fashion of its interior decoration.
GX7’s another attraction for users is the big space. The 4541×1833×1700mm car body, the 2661mm wheelbase, the design of concave roof and lager upper space spare more room for the drivers. Besides, the space in the back is also very impressive. Compared with most same-level peers, the 580-liter trunk and the four-sixths split folding and double-folded back chairs give more flexibility to space division of Geely GX7.
2014 Geely GX7 also sees many humanized improvements in its inside storage space. The 28 storage places and cup tray on the big armrest box offer the users easier access to their belongings. Apart from this, 2014 Geely GX7 introduces four new colors: sapphire blue, amber gold, coral red and mocha brown, providing more options for buyers.
Great improvement in comfortability with the help from Volvo
“Before the upgrade, Volvo gave GX7 over one hundred pieces of advice after it made a comprehensive assessment to GX7, and many modifications for 2014 Geely GX7 actually came from the suggestions put forward by Volvo. Meanwhile, Geely insists on purchasing components and parts from world top suppliers and sticks to high-quality standards in every chain, providing a systematic guarantee for the improvement of its quality and performance,” said Hou Haijing, Vice President of Geely and General Manager of Geely’s base in Chengdu.
One of prominent features for 2014 Geely GX7 lies in its great improvement in comfortability. With the technical support from Volvo, Geely optimized 51 items of NVH technologies, including using soundproof glass, noise reduction technology in the chassis, sound-absorbing cotton in the front and damping system in exhaust system. Therefore, GX7’s noise decreases a lot, with its idle noise reaching 38.7 decibel and 100km-per-hour noise only 63.7 decibel, which is superior to that of some mainstream joint-venture brands and provides the users a relaxing and quiet driving time.
As for its safety, apart from the super five-star safety guarantee, 2014 Geely GX7 also adopts the advanced Bosch Generation 9 ABS+EBD system. The higher-efficient braking system can prevent wheel lockup more effectively. The newly added function of “handbrake alarm”, which monitors the handbrake updates in real time, can prevent cars from damage when users forgetting to release the handbrake, making drivers feel more secured and eased.
2014 Geely GX7’s another attraction should be owed to its richer and more useful equipments. Many humanized high tech equipments, including the constant speed cruise, the radio and entertainment system, the high-integrate digital computer, the two-tier electric panoramic sunroof, the all-direction electric adjustable chairs and the three-radial multifunctional steering wheel, bring drivers more thoughtful and pleasant experience.
The 6AT technology frees drivers from troubles and worries
The 2014 Geely GX7 continues its use of its self-developed green, high-efficient and energy-saving GeTec engines with the capacities respectively as 1.8L, 2.0L and 2.4L. It is also equipped with 5-speed manual transmission and DSI 6-speed manual and automatic transmissions. Notably, it optimizes and upgrades the power management system of engine and adjusts the transmission ratio, consequently increasing the horsepower of the engine by over 10% and saving more fuel.
The perfect combination of “2.0L and 6AT” contributes to the superiority of 2014 Geely GX7. The Australian DSI 6AT transmission, not only makes cars shift gear smoothly and save more fuel, but also boosts the performance of the gearbox. Compared with the common 4AT and 5AT, 6AT has higher gear ratio and can help the car to shift gear more swiftly. It only takes 0.3 second to shift gear.
According to a survey, the sales of automatic-gear SUVs have made up 10% of the total sales in the SUV market, while the sales of Geely automatic-gear SUVs have accounted for 30% in Geely’s total sales, indicating that Geely’s DSI 6AT transmission technology has won the trust from users.
Additionally, 2014 Geely GX7 adds “S” shift sport-mode in its automatic-gear models. Coupled with the newly added constant speed cruise system, it will help the engine increase its power supply under the mode, ensuring a smooth functioning of the vehicle in any road condition.
In regard to its operative performance, the chassis of 2014 Geely GX7 is still trained by Dutch PDE Company, the top chassis training company in the world, therefore GX7 has an outstanding performance in stabilization and tilt. Volvo also twice optimized the chassis of GX7. After the modification, GX7 has better capacity to absorb energy and better braking coordination.
The improvement and upgrading of Geely GX7 series not only represent advancement in the technology, quality and performance of the products, but also demonstrate Geely’s increasing competitiveness and improving technology system. It is believed that by taking the essence of “quality Geely” concept and getting technical support from Volvo, 2014 Geely GX7 would be Geely’s new growth point with great popularity and broad prospect.