Once again, Peak Sport has retained its dominant role in the domestic basketball market.

According to the latest retail report released by the China General Chamber of Commerce (CGCC) and the China National Commercial Information Center (CNCIC) on April 16, Peak's basketball shoes captured 9.84 percent of the market, outperforming all of its domestic counterparts in the industry. From 2008 to 2013, the company has stayed at the top for six years in a row, and has been dubbed a "Champion Brand" by CGCC.

The report on the national retailing market for 2013 by CGCC and CNCIC is the most authoritative report in the field. The study of the report is based on the monthly and yearly sales statistics of over 200 large retail  corporations nationwide.

"Basketball has been Peak's main focus, and for six years Peak's basketball shoes had the top comprehensive market share in the domestic region, which itself is a recognition of the company's concentration and sustainable devotion to the basketball market," said Xu Zhihua, the CEO of Peak, adding that even when the sports industry experienced fluctuations, Peak always insisted on basketball as the core of its development.

"After over two decades of branding, research and development, as well as design and innovation, Peak has become a professional basketball brand with the latest designs, most advanced technical components, and the best craftsmanship," said Xu.

Relying on basketball as its platform, Peak consolidated its position as a professional and international brand.

In 2005, Peak upgraded its global strategic partnership with FIBA (International Basketball Federation); signed a contract with approximately 20 top NBA players, including Tony Parker and Shane Battier; and cooperated with several top NBA teams, such as the San Antonio Spurs, the Miami Heat and the Houston Rockets - moves that have helped it become known as an international basketball brand.

In addition, Peak's basketball-oriented strategy has helped open the door to overseas markets.

In 2013, Peak's products brought in over 530 million yuan ($8.5 million) abroad, ranking above all other Chinese sports brands in overseas sales.

Its Lightning TP9 shoe is priced at over 100 euros ($138) and is still in heavy demand in France. At its Westfield flagship store in the US, the sales volume in 2013 was up by 200 percent over 2012.

According to Xu, 2014 is the year for sport, and Peak will present more outstanding products to its consumers, relying on its good connections and performance with NBA teams and players as well as the launch of the FIBA World Cup.