World Cup final attracts 87 million Chinese TV viewers

Source:Xinhua Published: 2014-7-23 20:32:28

More than 87 million Chinese football fans watched Germany beat Argentina 1-0 in extra time on TV on July 14 Beijing Time.

The figure includes the live broadcast, replays and same-day viewings through set-top boxes, according to market information and insight provider CTR, part of consumer insight company Kantar Worldpanel, in a statement on Wednesday.

The final also attracted 9.02 million live Internet viewers on China Central TV Station website (www.cntv.cn).

On July 14, 6.05 million people watched the match through on-demand on CNTV.

The survey was jointly conducted by CTR, CSM and CNTV to gauge Chinese viewers' engagement with the multi-screen environment. CNTV owns the exclusive rights to show World Cup games live on Internet in the Chinese mainland.

The average viewing figure of the live broadcast of 64 tournament matches on TV was 21.57 million. The average online live audience was 3.76 million, which means 14.8 percent of viewers watched games through Internet.

Posted in: Soccer

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