Wei Jianchen, general manager of Anson Capital, at the Global Finance Forum on Saturday Photo: Cui Meng

China will see 30 percent of current online peer-to-peer (P2P) lending platforms being shifted out, as government authorities are expected to issue clear regulations for the market soon, said Wei Jianchen, general manager of Anson Capital.

According to Wei, who has been an active explorer and practitioner in the Internet finance sector for years, there are nearly 2,000 P2P platforms in China, and every day sees two to three newcomers as well as one to two going bankrupt.

A report by Beijing-based Internet finance information website rong360.com indicated in late November that a total of 184 domestic online lending platforms have had various kinds of problems - such as bad performance and fraud - in the one-year period up to October.

"The P2P credit model is now a mixed market. I anticipated regulators will roll out specific rules by the end of the year or at the beginning of next year to supervise the sector and grant qualified platforms licenses," Wei told the Global Times in an exclusive interview.

With clear regulations, the Internet lending industry is expected to foresee an industrial reshuffle in the near future. And only platforms that feature complete transparency and integrity can survive from that, and then continue tapping the promising P2P sector, he noted.

Online lending platforms like P2P sites, linking micro-credit lenders and borrowers, are popular among enterprises that are either too small to get loans from banks or in urgent need for loans which experts said that banks usually take two months to approve.

In 2014, China's online lending platforms are expected to handle 250 billion yuan ($40.5 billion) in total, compared to 105.8 billion yuan a year earlier, according to data from P2P website wangdaizhijia.com.

Against the backdrop, more and more traditional financial institutions including China Merchants Bank as well as Internet big names like Sohu.com Inc have reportedly jumped onto the P2P bandwagon since the beginning of the year.

Despite the fierce competition, Wei said that Anson, a newly established online lending platform in November, can fight for market position, thanks to its unique customer-oriented services and management idea.

The company, based in Taiyuan, North China's Shanxi Province, has been trying hard not only to eliminate the risk to lenders of losing money with measures such as tracking the use of loans, but also lowering borrowers' financing cost.

Online borrowers usually need to bear high annualized return rates of up to 20 percent which P2P lending platforms set to attract private lenders.

According to the People's Bank of China, the benchmark one-year loan rate is 5.6 percent.

In order to ease their burdens, Anson also offer its online borrowers other ways of financing, so that they can have the chance to pay high-cost loans, which P2P platforms offered, in advance.

"For instance, some companies borrowed money from us first, because they didn't have time to wait for loans from banks. After lending them the amounts they want, we will still continue helping them get lower-cost banking loans with the aid of Handing Wealth," said Wei.

Handing Wealth is an investment and financing agency founded and controlled by Wei in 2010, which Wei said maintains a sound relationship with some traditional financial institutions, refusing to reveal their names.

In addition, Anson founders' over ten years of working experience in banks is expected to be a big help as well.

Anson's goal and priority mission is to support the development of the real economy, instead of making money for themselves, said Wei.