Huawei Ascend Mate7

2014 has been a year of innovation in smartphone technology. Throughout the year, there was no shortage of smartphone brands launching new handsets in an attempt to secure their share of the market. With sleek designs, powerful processors, and lenses that give professional-quality cameras a run for their money, there has never been a better time to experience all the incredible benefits that an upgraded device can provide. But how can people best choose the smartphone that will meet their upgrade expectations?

Recently, home-grown global brand Huawei has been taking the market by storm with its latest large-screen smartphone offering. Launched in September, the Huawei Ascend Mate7 has already shipped more than 1 million units globally. Here are the top seven reasons the Ascend Mate7 is the smartphone of choice for so many people around the world.

1. An end to password fatigue

According to the 2012 NorSIS password survey, the average person has a minimum of 17 private passwords, and a minimum of 8.5 work passwords. With these numbers, it's understandable that the term "password fatigue" has become part of today's lexicon.  

Huawei's Ascend Mate7 eliminates the problem of password fatigue once and for all. The Ascend Mate7 is equipped with a fingerprint reader on the back of the handset that can store up to five sets of fingerprint records. Especially key is that the Ascend Mate7 incorporates the latest single-touch fingerprint technology enabling users to unlock the phone at least 80 percent faster than devices that use a slower sweeping recognition option. In other words, no more prolonged finger dragging or multiple taps.

Also important, fingerprint records can activate either normal or guest modes, which mean that while the fingerprint of the primary user can provide access to private folders, applications, or payment information, the phone can be used by guests without granting them access to private and confidential files.

2. Battery that lasts and lasts

While technology companies produce processors that double in performance every 18 months, battery power remains the Achilles' heel of far too many smartphones and tablets.

With the Ascend Mate7, Huawei has really pushed the limits of battery innovation to deliver the best combination of size and performance. The longer-lasting 4,100 mAh Li-Polymer battery features Huawei's proprietary power-saving technology and super octa-core SoC (system-on-a-chip), to provide unprecedented longevity.

Quite simply, the Ascend Mate7 offers more than two days of nonstop normal use, or eight hours of movie streaming. Best of all, this powerhouse battery fits compactly into the Ascend Mate7's slim and streamlined 7.9-millimeter body.

3. Continuous connection

Wireless broadband technology has developed so fast, even 3G smartphones can seem like they connect over 56K modems. The Ascend Mate7 features the fastest LTE Cat6 connectivity with download speeds of up to 300 Mbps. What does that mean in real terms? It means an HD movie can be downloaded in a matter of seconds.

Ascend Mate7 also boasts dual-4G technology that supports two 4G card sizes: Micro SIM and Nano SIM. The dual-4G technology allows the two cards to be used at the same time while operating on two 4G networks: TDD and FDD. The benefits of this innovation are two-fold. For one, it optimizes the connection to deliver consistently high speeds. Secondly, it provides unsurpassed convenience for people who travel between countries for work or pleasure, eliminating the need to eject and insert a new card every time they arrive in a new country.

4. A new fashion trend

The Ascend Mate7 sets a new standard for sleek and stylish smartphones. It is made of more than 95 percent metal with an interior structure composed of strong aluminum alloy in a slim 7.9-millimeter, 185-gram profile. Proving there is no need to sacrifice style for practicality, the Ascend Mate7 features superior heat reduction and, with its ergonomically curved back, makes one-hand operation a breeze.

The Ascend Mate7 is available in three striking colors: moonlight silver, obsidian black or amber gold. 

5. Unsurpassed convenience

In this era of 24/7 work schedules, smartphones have become an extension of the office PC or laptop. No matter the time of day, urgent documents must be reviewed and responses to important e-mails must be sent.

Huawei has made full use of an optimized screen-to-body ratio of more than 80 percent to equip the Ascend Mate7 with a 6-inch full HD display. It's an unbeatable size, perfect for reading e-mails and reviewing or editing documents. Additionally, the Ascend Mate7 is pre-installed with EMUI 3.0, a user interface that enables easy one-handed operation, consistency across apps, and innovative user-friendly features such as switching between the call, contact, and messaging functions with a single horizontal swipe.

6. Entertainment anywhere

As Confucius said, "It's better to play than do nothing." Luckily, technology has made access to entertainment on the go easier than ever. According to a 2013 study by Pew Research, almost half of cellphone users access music through their phone, while 50 percent download apps.

The Ascend Mate7 is the perfect tool for enhanced entertainment with its large screen, full HD display, and 1500:1 high contrast ratio, delivering sharp images whether browsing the Web, playing games or watching videos. Not only that, its powerful octa-core processor and 4,100 mAh battery provides the speed and power for 8 hours of uninterrupted video streaming and 9 hours of web browsing on a single charge.

7. A truly 'smart' phone

"Smartphone" can sometimes seem like a misnomer when the device in question isn't powerful or fast enough to actually seem all that smart. Not so with the Ascend Mate7. Its intelligent Huawei Kirin 925 processor is made up of four large A15 1.8 GHz and four small A7 1.3 GHz chipsets that are activated in different configurations depending on the power needs of a specific app or function. This translates to an ultra-fast experience and optimal power usage and efficiency.

Over the past four months, the Huawei Ascend Mate7 has cultivated a strong and influential fan-base. The Huawei Ascend Mate7 was awarded "Best of IFA 2014 - Best Smartphone" by international consumer tech outlets Android Central, Tom's Guide, Android Authority and GSM Arena. It received the "Swan Award" for its outstanding technology innovation and sleek design at the 2nd Annual Chinese Handset Industry Design Innovation Contest. Also, according to a Sino report in September, Huawei Ascend Mate7 was the bestselling Chinese smartphone in China among smartphones priced between 3,000 yuan ($485) and 4,000 yuan.

Huawei Ascend Mate7 is currently on sale in 60 countries and markets throughout Latin America, Asia Pacific, the Middle East, Africa and Europe.

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