Yhouse founder Wang Liang helps luxury consumers connect with high-end services. Photo: Courtesy of Yhouse

Yhouse, a leading Chinese high-end lifestyle Internet company, opened the door for a new mobile Internet business model in China. Wang Liang, the founder of Yhouse, shares with Metropolitan (MB) the story of his brand and his insights regarding China's mobile Internet and high-end markets.

MB: How did you come up with the idea to create Yhouse?

Wang: Yhouse came from the Internet's economic transformation. During the era of desktop computer-based Internet, the high-end crowd had basically no chance to surf the Internet. They have to handle business during working hours and attend social events when they are off-duty. The smartphone changed all of that. The high-end crowd began to have the opportunity to use mobile Internet in their spare time. Because there have been few mobile apps to serve the high-end consumers, there has been a huge opportunity to target that market. Yhouse's business strategy, therefore, is to allow high-end consumer groups to experience the services and products, and then connect the suppliers with the users, thus forming a complete consumption chain.

MB: What is the advantage of using Yhouse?

Wang: Yhouse fills the demand from wealthy consumers, the 3Ls (Luxury, Large and Level-up) lifestyle. They need a platform where they can access high-end products and services. Yhouse provides consumers with suppliers with noble and precious value.  On the other hand, high-end service suppliers also need the Yhouse platform. Many high-end service suppliers are currently suffering from a narrow client base. Many luxury clubs spend tons of money decorating and providing good services, but few guests come and the clubs go out of business. Yhouse fosters the market and connects people within it.

MB: Where do you think mobile commerce is headed in China?

Wang: Mobile commerce is going to be relevant for a long time, and this is just the beginning. It's a golden decade for mobile commerce and the competition between big and small companies. There are a large number of mobile commerce business opportunities.

MB: As someone from the post-1980s generation, what is your entrepreneurial experience?

Wang: Those from the post-1980s generation have an innovative and earnest spirit. My blood is flowing with those same characteristics. I have experienced failure, but these failures I will treasure for life because they allowed me to learn a lot. Regardless as to whether you're leading a large enterprise or a small company, you should have the characteristics of an eagle - you should be able to see far in front of you and fly high without hesitation in the right direction.