Howard participates in the launch ceremony of Peak Sport's summer products. Photo: Courtesy of Peak Sport

Peak Sport and China Construction Bank jointly launch a "Peak's Dragon Card." Photo: Courtesy of Peak Sport

Peak Sport hosted a press conference on September 13 regarding its new basketball, running and tennis gear for summer 2016. NBA player Dwight Howard also met with Chinese media during the event.

Peak shared its latest achievements, including the establishment of a partnership with China Construction Bank, China Open, Wuhan Open and online video provider Leshi Internet Information and Technology Corp, also known as Letv.

Peak Sport announced the launch of a special "Peak's Dragon Card" with China Construction Bank's branch in Fujian Province to provide customer-oriented financial services for bank card users. Additionally, Peak officially announced its partnership deals with the international tennis competitions China Open and Wuhan Open, as well as its cooperation with Letv Sports for media and communication. Peak's involvement in international tournaments reflects its high ambitions in the global sports industry.

"As one of the most internationalized sports brands in China, Peak seeks multipronged approaches to expand its international cooperation and escalate its brand influence," said Xu Jingnan, president of Peak Sport.

As a result of Peak's rising efforts in building up its international cooperation, the amount of Peak agencies outside of China has seen significant growth. Peak welcomed its new agency, the Sportslink Group from Singapore. The deputy manager of Sports Link Group signed an agreement with Xu at the event.