Hotel Jen Upper East Beijing, and Renault Motors, the famous French motor brand recently jointly launched a new campaign called "Drive You Home."

The campaign aims at driving poverty-stricken migrant workers back to their hometowns in Northern China before Spring Festival and helping them reunite with their families during this festive season.

The workers who get the free trips have all been away from home for a long time, as train tickets are too expensive for them to purchase.