Xu Zhihua (center), George Hill (3rd from right) and other guests at the launch party Photo: Courtesy of Peak Sport

Peak Sport unveiled its All Summer International Basketball Festival with a launch party and salon on the basketball industrial chain in Beijing on July 17. Peak has been taking great efforts to develop its basketball industrial chain, and its recent activities are proof positive that its efforts are starting to pay off.

July 17 was NBA star George Hill's first day of the 2016 NBA Players' China Tour held by Peak Sport. A Peak sponsored basketball star, Hill attended the All Summer International Basketball Festival's launch party as an important guest. From July 17 to 24, Hill will visit Beijing, Tongliao in the Inner Mongolia Autonomous Region, Fuyang in Anhui Province and Chengdu in Sichuan Province. During his trips around China, he will interact with local basketball fans.

On July 20, Hill held a mini basketball training camp at the Tongliao No. 5 Middle School, where he taught the little players how to play basketball. From July 22 to 23, Hill will attend Peak Love, a public benefit for left behind children in Fuyang. Hill will also coach children from primary schools sponsored by the Yao Foundation in Chengdu on July 24, together with Yao Ming.

This is not the first time Hill has been to China, yet he still feels excited. "China is an amazing country. Every time I come here, I have new discoveries," he said.

From July 30 to August 29, Peak's All Summer International Basketball Festival will partner with large shopping malls in Beijing, such as the Aegean Shopping Mall and the Anzhen branch of Beijing Hualian Group (BHG) to hold half-court bullfights and other exciting sporting events. On August 29, Tony Parker, another Peak sponsored basketball star, will also participate in the activities and interact with Chinese fans.

"Besides sponsorship of high-level athletes and competitions, we also participate in sports competitions and training sessions held by local clubs," said Xu Zhihua, the CEO of Peak Sport. "In the future, Peak is going to hold international professional events and organize training programs, through which we aim to expand our business in the sports service industry and further upgrade from a single sporting equipment manufacturer to a professional sports service enterprise," Xu said.