A video on South China Sea has been displayed recently on one of the giant electronic billboards at Times Square in New York City, explaining the historical and legal basis backing China's indisputable territorial sovereignty and rights in the region.

The video, produced by China Review Studio, also clarifies the truth behind the arbitration tribunal farce and reiterates that disputes in the South China Sea should be settled through negotiations.

The video shows the stunning scenery of Nanhai Zhudao (the South China Sea Islands), and narrates a history illustrating that China was the first to have discovered, named, explored and exploited Nanhai Zhudao and he relevant waters, and the first to have continuously, peacefully and effectively exercised sovereignty and jurisdiction over the area.

The video, which runs three minutes and 12 seconds, also features several experts and officials worldwide who defend China's position on the South China Sea disputes.

In the video, the President of China's National Institute for South China Sea Studies Wu Shicun said that China's indisputable sovereignty over Nanhai Zhudao has sufficient historial and legal basis.

Meanwhile, the Former Policy Director of Economic and Business Policy of London John Ross pointed out that arbitration should be between two parties who want to participate.

Both Catherine West, the shadow secretary of State for Foreign Affairs of the British Labour Party, and Masood Khalid, the ambassador of Pakistan to China, believed the best way to resolve the disputes is negotiations between the parties directly concerned.

Broadcast of the video came after a law-abusing tribunal in The Hague on July 12 issued an ill-founded award on South China Sea arbitration case unilaterally initiated by the former Philippine government.

China has reiterated its stance of non-participation in and non-acceptance of the arbitration. To fully respect international law and justice, China will never recognize the verdict and never be "forced" into accepting it.

The video, which is being played about 120 times a day from July 23 to August 3, has attracted many eyeballs, with some Chinese tourists in the Big Apple saying that it is necessary to let the world know the truth regarding the issue.

The video has also triggered strong approval among Chinese residing in New York.

Ma Yue, the President of China Council for the Promotion of Peaceful National Reunification in New York, said the video defines China's position towards the so-called South China Sea tribunal and facts will eventually disprove those fallacies presented by the tribunal.

Times Square is one of the most popular tourist spots across the world attracting hundreds of millions of visitors every year.