Company fined 1 million yuan for displaying incomplete map of China

Source:Global Times Published: 2017/12/25 18:13:40

A Shanghai-based advertising company was fined 1 million yuan ($152,025) by the market supervision administration in Shanghai's Jiang'an district n November for displaying an incomplete map of China on one of its advertisements, media reported on Monday.

The company HUA&HUA designed the advertisement without precisely indicating the national boundary lines on the map, damaging the dignity and interests of China, the news site reported, quoting the State Administration for Industry and Commerce (SAIC). The advertisement was displayed on high-speed trains, intermedia platforms and airline magazines.

The SAIC pointed out that although the company had known there were mistakes on the advertisement, they did not take steps to correct it, violating Rule 9 of the Advertisement Law of China.

The law, issued in 2015, demands that all advertisements protect the nation's dignity, interests and secrets. Any advertisements in violation of this rule could face fines up to 1,000,000 yuan.

According to the law, severe violations could result in the withdrawal of the company's business license.

In this case, the local market supervision administration in Shanghai imposed an administrative penalty plus an extra fine of 88,000 yuan.

The National Administration of Surveying, Mapping and Geoinformation (NASG) regulates that businesses may use the standardized maps on its official website, but any modifications made to the maps must first be submitted to NASG for approval before being implemented.

Geographical maps are of great political, scientific and legal importance, as they define the territory of a country, directly reflecting its national sovereignty and political views, the State Council, China's cabinet said, the Xinhua News Agency reported. 

Global Times

Posted in: SOCIETY

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