TopSocial enters India as the first open-influencer marketing platform

Source:Global Times Published: 2019/5/15 12:21:05

TopSocial, India's first technology-driven, open-market place for influencers, announced on Wednesday its entry into the brand-marketing industry, offering an opportunity for influencers to access both China and the Indian market.

Backed by China's largest influencer marketing platform, TopSocial China, it aims to consolidate, evolve and organize India's influencer marketing space, according to a note sent to the Global Times. 

TopSocial will provide verified influencers, including celebrities, from across the country and connect them with brands to run multi-regional, multi-lingual and scalable campaigns, the note said. 

As a content driver, TopSocial will enable brands to create localized, creative and customized content on its platform.

TopSocial India has roped in celebrities like Chef Ranveer Brar and has an association with Mumbai-based Express Talent agency. The association brings on board a diverse set of celebrities such as Gul Panag, Kumud Mishra and Surekha Sikri.

TopSocial India will offer an online space to all influencers and celebrities to efficiently connect with brands, with accurate details such as contacts, social media reach and engagement rates. 

TopSocial India aims to bring on board over 5,000 Influencers and celebrities from diverse genres and locations by the end of the financial year.



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