Nightclub criticized for vulgar marketing tactics

Source:Global Times Published: 2019/11/13 20:53:40

Photo: VCG


A nightclub in East China's Jiangxi Province which displayed a plastic model featuring the lower parts of a female body at its arched door has sparked anger among Chinese netizens, who criticized the club for degrading women and failing to meet the bottom line of law and morality. 

According to photos circulated online, a plastic model featuring two female bare legs with rosy high-heeled shoes was displayed outside the nightclub in Ningdu. The model served as decoration for the arched door of the club. 

A club employee said that they made the model just for marketing, and it was soon removed. The employee said that the club has been punished by local authorities and the club will publish an apology, according to Xiaoxiang Morning Post. 

After the photos went viral, Chinese netizens called such marketing tactics "disgusting," saying they "greatly insulted women," and also criticizing the club's owners.  

"We need to say no to such vulgar marketing, and such nightclubs should be banned from opening forever," one netizen commented. 

The Ningdu cultural authorities have asked the club to destroy the model and have ordered an administrative punishment for the club, news site btime.com reported on Wednesday. 

Global Times



Posted in: SOCIETY

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