The 16th Asian Games, part of the worldwide Olympic movement and governed by the Olympic Council of Asia, unveiled its official Pictograms and logos of the Asian games culture event as well as the environment and volunteers for the 16th Asian Games yesterday.

The Pictograms, which serve as important carriers of the games’ vision and the host country’s culture, are inspired by the Asian Games flame – the 56 flames representing the games’ 56 different kinds of sports.

The Logo of the Asian Games culture event, which involves elements of the Lingnan culture, is inspired by facial makeup of the Guangdong Opera.

The Logo for the Environment is a green leaf in the shape of a smile that irrevocably connects Mankind and Heaven while the volunteers Logo combines love and personal service.

All the symbols, which are easy to be identified, remembered and used, embody the games’ vision of “Thrilling Games, Harmonious Asia” and an inspiring combination of the Lingnan culture and international design styles.

The solicitation for the pictograms and logos was launched in September 2008. Besides, the organizing committee invited more than 10 well-known design institutions and advertising agencies throughout China to offer their pictogram designs.

These symbols and the games’ vision, emblem and mascots will be used throughout the promotion, marketing and the image and look project of the Guangzhou 2010 Asian Games.