Chery New A3 Photo: Shi Jierui

The 2011 Chery A3 is priced at 77,800-100,080 yuan, announced Chery at the launching event of the new A3 in Xiamen, Fujian Province Thursday afternoon. 

There are eight 2011 A3 models being launched Thursday, including four sedan models:1.6L DVVT Agrressive, priced at 77,800yuan; 1.6L DVVT VTI-S, priced at 87,800 yuan; 1.8L Aggressive, priced at 90,800 yuan; 1.8 L VTI-S, priced at 100,080 yuan; and four hatchback models:1.6L DVVT Agrressive SUV, priced at 75,800 yuan; 1.6L DVVT VTI-S, priced at 82,800 yuan; 1.8L Aggressive , priced at 88,800 yuan; 1.8 L VTI-S, priced at 95,800 yuan.

Chery New A3 Photo: Shi Jierui

Chery's sales target this year is of 420,000 units with almost half of it having already been achieved in the first half of 2010, Ma Deji, sales manager of Chery told the Global Times after the launching ceremony.

Chery New A3 Photo: Shi Jierui

For the next year, the company plans to sell 40,000 units of the New A3.

Chery New A3 Photo: Shi Jierui

Chery's overseas sales reached about 9,000 units per month and the sales concentrated on SUV and mini-cars. However, the sales of A1 fall sharply due to its high price. Chery is still positive towards its sales performance for the second half of the year and the national policy would stimulate advance spending, said Ma.

Chery New A3 Photo: Shi Jierui

The 2011 Chery A3 has six colors for customers to choose from: yellow, red, silver, blue, black and gray.

Ma Deji gives a speech at the news press. Photo: Shi Jierui

The 2011 A3 remains the same in appearance with the A3. But it undergoes various upgradings on engine power and interior decoration. How will it perform in the current fierce market environment? Let's wait and see.

Chery New A3 Photo: Shi Jierui

The 2011 Chery A3 carries a DVVT engine with dual Variable Valve Timing (VVT) and VIS Variable Length Intake Manifold (VLIM) system, improving dramatically the engine power of the car. The maximum power of the new A3 1.6-litre-DVVT is 93kW/6, 150rpm; the maximum torque is 160 N•M /3,900rpm and the maximum power per liter 58kW/L, according to Gao Xinhua, president of the institute of design of the company.

Chery New A3 Photo: Shi Jierui

The 2011 A3 engine's hundred-kilometer comprehensive oil consumption is only 6.5L, far below the 7.3L fuel-efficient standard set by the Ministry of Information and the Industry Technology (MIIT). And A3 is listed among the first batch of the vehicles enjoying 3000-yuan-subsidy, highly recommended by the government.

Chery New A3 Photo: Shi Jierui

The appearance of the 2011 Chery A3 is decent and modern, featuring in smooth body sideline. The cutting-edge design makes it clearly stand out among self-owned car brands.

Chery New A3 Photo: Shi Jierui

The wild hood line drawn as a "U" on the car's front-body part and its outstanding waistline adds to A3's masculinity.

Chery's dean of desining Gao Xinhua Photo: Shi Jierui

The old A3 adopts black on its interior decoration. But the new A3 adopts black on its roof and beige on compartment.

Chery New A3 Photo: Shi Jierui

The 2011 A3 is equipped with a artillery barrel type instrument panel and a T shape all-in-one layout on instrument desk. The shape, size, position and function of the three control knobs stay the same. The only change lies in the new audio adjustment knob.

Chery New A3 Photo: Shi Jierui

2011 Chery A3 pays more attention to details. The emergency handle and the doorknob use integrated design, adding delicacy on it.

Chery New A3 Photo: Shi Jierui

The after-sale service of the new A3 is the first to provide a four-year-warranty period for 120,000 kilometers. And it is equipped with a standard ESP system, multi-link independent suspension, sunroof, and a DVVT engine that are rare in domestic same-rank vehicles.