At the beginning of the Lunar Year of Dragon, Geely Holding Group is to surprise Chinese car market with its five-dragon plan. Geely will launch five new Englon models in 2012 under this plan; some are equipped with 6 Speed Tiptronic and turbo-charged engine, said Zhang Hongyan, vice general manager of GEELY auto sales company and general manager of England Brand business division. This plan covers A0/A / SUV-class sedan of Geely's Englon brand and marks a great stride in Geely's strategic transformation.
Englon VI and SI promote brand image
Chinese consumers have different expectations for family cars than before. They now prefer fashion design, economic configuration and higher standard safety care. Only by meeting these expectations can car companies stand firm in the competitive car market, said Zhang.
Englon's 2012 theme is "family care for now and forever". By promoting the idea of family, care and happiness, the brand has built a bridge with consumers. Englon hopes that the new models to be launched can meet the needs of family car users, added Zhang.
Englon has the brand positioning of trust and care and targets consumers who care for families. Englon car keeps a low-profile design and its functional settings are users-concerned, with careful consideration of families needs. Englon is to develop a sales network for professional and standardized after service as well as to plan brand promotion and road show of new sedans for better communication with customers.
Five-dragon plan to be implemented
Englon will launch five new models in 2012, the Lunar Year of Dragon, and for this the company called it a five-dragon plan. Zhang said it's also called dragon-dancing plan, which implies that Englon's performance will be as eye-catching as dragon dancing. The five new models reflect Englon's dedication to promote consumers' life quality and family bonding. New models like SC3, SC6 and SX7 can be seen among the list, and leading-edge technologies are first applied.
Englon SC7 6AT is equipped with 6 Speed Tiptronic, which marks a breakthrough of self-owned brand with its mature and steady performance. SC5-RV1.3T is the first of Geely's T-series; its turbo-charged engine is rather competitive.
SC3: for practical use
SC3 is Englon's first three-box family car. It's fashionable, spacious and safe, with practical configuration and power. SC3 is designed to be the model among the same class cars.
SC3 is a cheap sedan and targets city workers and the burgeoning class in country. SC3 may completely change the general view towards A0-class sedan.
SC7 6AT: 6 Speed Tiptronic
SC7 6AT, equipped with 6 Speed Tiptronic, is the new model of SC7. Its advanced transmission is developed by DSI, an Australian company purchased by Geely. For all A-class sedans less than 100,000 RMB, SC7 6AT is the only one with 6 Speed Tiptronic. Geely aims to introduce this high-end automatic transmission to ordinary customers and will equip all A-class sedans with this 6 Speed Tiptronic.
Elegant design, spacious interior and full configuration are SC7's competing edges. The new SC7 6AT model is powered by DVVT engine and DSI6AT transmission, which assure a better performance of shift-feel and energy-saving. SC7 6AT demonstrates Geely's technical advantages and its pursuing of high quality.
SC6: for a happy family
SC6 is the masterpiece of A0-class three-box family car in Englon's portfolio and will remain its advocating model for a long time. SC6 is in full configuration and it targets young people who eye on life quality and love their families.
Simple design, fancy interior, roominess, safety, advanced configuration and strong power are all combined together in SC6. It's worth noting that SC6 boasts itself in TPMS, children passenger safety and alarm system.
SX7: for a better life
SX7 is Englon's first SUV and positioned as urban performance-based SUV. SX7 is the product of the famous designer George Yarrow. SX7 is distinguished by its stylish design, roominess, advanced safety performance and strong power system.
SX7 is designed to create a better life for drivers and targets young consumers who have strong personality and are ready to face challenges. SX7 is a wise choice for people who live in urban and sub-urban areas.
SC5-RV was first debuted in Nov. 2011, and it was an A0-class two-box sedan for young people. SC5-RV1.3T is to appear in 2012, and it will be first model equipped with turbo-charged engine.
SC5-RV, a product by George Yarrow, boasts itself with the stylish design and cabin as well as high driving performance. SC5-RV1.3T is equipped with 1.3T model based on Geely β engine platform, which makes it a car with small displacement, strong power and fuel economy.