Mengniu Dairy looks for foreign support to rebuild image

Source:Globaltimes.cn Published: 2012-6-18 18:27:00

 

Wangshuo 

 

Wang Shuo, editor-in-chief of Caixin media.

It is good for the Inner Mongolia Mengniu Dairy (Group) Co, Ltd to receive funds from the Danish company Arla Foods to help them out of their reputation crisis. It is almost impossible for Mengniu to rebuild its image by itself, but taking on a foreign-financed diary company with a good reputation and making them carry the risk together will largely bolster their credibility as a dairy company. It seems that only international corporations can save our national enterprises.

@green_wei:The prestige is based on consumption, and once it's down it might need 10 times the amount of efforts to rebuild it or to make it disappear. But for me, I will never choose Mengniu again regardless if I'm rich or poor.

@恒丰隆木桶:This action can be regarded as a typical way of not making an effort by itself but rather to have others save it!

@蝶澈轻飞追梦回:I'm afraid not only Mengniu will not be saved, but now Arla Foods will be hurt. I would suggest for them to be careful and to not make friends with companies who do not have a conscience.



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