Geely Automobile held a launching ceremony at the Exhibition Hall of Kuwait Automotive Imports Co W.L.L (KAICO) (Al Shaya & Al Sagar) on June 11, 2012, marking the Chinese automakers' official entry into the Kuwaiti market. Present at the ceremony were some of senior officials of Geely, automotive dealers from Kuwait and officials of the Chinese Embassy in Kuwait, including Pan Zhinan, the political counselor, and Hu Yaowu, the commercial counselor.

Three Geely models were released in the ceremony to cater for different demands of local buyers and supposed to win customers with their high quality, well proven design and advanced technology. According to KAICO's CEO Yousef Al-Shaya, 200 Geely cars will be introduced into the Kuwaiti market first and they are expected to gain one percent market share in the first year by virtue of KAICO's effective marketing channel and quality after-sales service, which are believed to facilitate Geely's strong sales performance in Kuwait.

Geely, based in Zhejing, ranks among China's fastest growing privately-run automakers, and KAICO, as one of Kuwait's leading automotive companies, has signed contracts with renowned brands like Mazda, Peugeot, Mobil, Michelin and Apollo, etc.