PCAuto.com: Geely Gleagle GC7 caters for the Post-80s

Source:Globaltimes.cn Published: 2012-9-24 13:49:23

The Post-80s in China have become the major purchasing power driving the auto market. They need fashionable and environmentally-friendly cars to express their unique life style; they enjoy the convenience and practicality brought by high-tech, and they also value the safety performance and cost performance. To meet their expectation, Geely Gleagle GC7 is their first choice. With a dynamic design, 5-star safety performance and Six-speed Automatic Transmission (6AT), GC7 is definitely to win popularity among the Post-80s.

The Post-80s'expectation for cars is both a chance and challenge for China's homegrown auto enterprises. Joint ventures have intensively studied the change of customer profile and the trend of auto consumption, while domestic brands still lag behind. To our huge relief, there are some self-owned models, represented by Geely Gleagle GC7, being designed to cater for the market trend. Excellent design, advanced technology, better power-train and safety performance, these expectations of the Post-80s can all be seen in the GC7. Gleagle's brand positioning of Vigor, Breakthrough and Brilliance also meets with the value of the Post-80s.

As an A-class sedan, the GC7 is equipped with 6AT and DVVT (Dual Variable Valve Timing). This excellent power-train ensures the operation convenience and driving comfort, and it also improves fuel efficiency. The competitive edge of the model is just what the Post-80s expect from cars, that is, environmentally-friendly feature.

The 1.8L DVVT engine carried by the GC7 is independently developed by Geely. It uses continuous variable valve timing system with a maximum power of 98kW and a maximum torque of 170N•m. The combination of DVVT and 6AT makes it possible for power from the engine to flow on to the car wheels in a smoother and more economic way. The GC7's power performance is improved by 10 percent due to the 6AT produced by Drivetrain System International (DSI), now Geely's Australian subsidiary powertrain producer, and its fuel consumption under comprehensive condition is only 6.5L/100km. To make environmentally-friendly cars, Geely not only develops new technology to reduce emissions, but also chooses recyclable materials to build cars. It is worth mentioning that Geely is the first China-based brand to set standard indicators for recoverability rate for materials.

The advanced in-car digital configuration is another key factor that makes the GC7 a popular model among the Post-80s. It is equipped with a leather wrapped steering wheel. On the control platform are auto control system, vehicle computer control system, cruise control system and Bluetooth telephone. The LCD screen on control platform allows drivers to enter text by handwriting and through which you can use the navigation system, rear camera display and video entertainment function. Such a high-level digital configuration will not be outdone even before a B-class sedan of joint ventures.

The Post-80s is high-demanding in safety performance. An investigation reveals that they are even willing to pay large sums of money for well-recognized safety equipments. Geely has always been a leader in safety performance and any model produced by Geely shows safety competitiveness over other cars of the same class. Of course, the safety equipment does not cost buyers extra money.

To ensure safety performance, the GC7 is equipped with Bosch's new Anti-Lock Brake System (ABS) plus Electric Brake-force Distribution (EBD), six air bags (including front, side and head curtains), Blowout Monitoring and Brake System (BMBS) and automatic alarm system. Its layout is designed according to world-level standards, and it can effectively protect occupants and reduce the collision force through energy-absorbing function.

It seems the Post-80s have complex expectations for cars, but related surveys show that they are tend to be more mature and practical when choosing cars. Their emphasis on quality and cost performance really tells something for China's homegrown car makers. The Gleagle GC7 meets the Post-80s' high expectations with its excellent configuration and it is sure to be their first choice.



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