Alibaba Group Tuesday announced that aliexpress.com, its B2B online trading platform unit, will transform from a wholesale exporting platform for Chinese manufacturers to a shopping center targeting overseas consumers, news portal sina.com.cn reported Tuesday.

Shen Difan, head of the website, said that it will mainly serve individual consumers from emerging economies such as Russia, India and Brazil, according to the report.

Data showed that the website's turnover in January increased 320 percent year-on-year, and transaction volume in December 2012 alone exceeded the total for all of 2010.

Aliexpress currently receives over 38 million daily visits from overseas, with Russia as the country with the largest total transaction volume.

Global Times