On May 26, Zhejiang Geely Holding Group for the first time officially released to the public its Corporate Social Responsibility (CSR) report in 2012. In aspects of corporate management, innovation, quality, customer service, personnel training and social commitment, the report discloses Geely's social responsibility practicing and performance regarding the economy, product, environment, employee and society throughout 2012 and extensible years, embodying Geely's actions and efforts to promote social economy, environment protection and sustainable development as well as be a credible corporate citizen.
CSR and values of Geely
Geely has placed the idea of social responsibility at the core of the company's development strategy, fulfilling the obligation as a corporate citizen while creating business values. The company has established a complete system of CSR management to deploy the CSR in a systematic way, incorporate CSR as part of the overall strategic planning and attach great importance to achieving sustainable development of the company through performing CSR.
Corporate management and commercial ethics
Based on the sound corporate governance structure, Geely keeps striving for a higher governance standard. The company has instituted strict code of conduct, specifying the rules of how to preserve the Geely value during work and communication with clients or other organizations. Geely approaches the business corruption with "zero tolerance" and brings into full play the guiding, punishing and regulating function of the system.
R&D, innovation and sustainable development
Geely dedicates itself to achieving leapfrog development through forward-looking automobile technology R&D. Meanwhile, contemplating the potential advantageous change of technology innovation to the global environment and human life, the auto maker plans to solve the social problems of an upcoming auto society by concentrating on R&D, giving priority to the safety technology, exploring the green energy, improving the ecological performance of cars and building and managing a technology system that is well-organized.
Geely quality and customer service
Committed to the idea of "care in every detail", Geely has established a solid after-sale service network for the convenience of customers' vehicle repairing and maintenance. The customer-orientated service intends to pay attention to every detail to satisfy customers' needs and shifts from the reactive assurance policy to proactive service policy.
Corporate culture
The success of Geely depends on the wisdom and unremitting efforts of each employee who is encouraged to show mutual respect and trust, play teamwork, make breakthrough and share success. Geely insists that "human resource be the most important assets", emphasizing the significance of talents and innovating the personnel training regime.
Public welfare and social cultural development
Building a better society has always been one of the core values for Geely. By the end of 2012, the company has donated near 400 million yuan to the charity cause. By initiating programs like education funding and establishing education foundation, the company has reserved special funds to ameliorate the environment of dilapidated schools and help poverty-stricken students to go to college, contributing its effort to the harmonious society.
Li Shufu, the Chairman of Geely Holding Group, said that, "looking into the future, Geely will continue, humble as always, to make useful explorations in CSR, pool more strengths to advance social innovation and fill the world with merriments. With a development goal that aims high, Geely will abide by its commitments to the country and society alike."