Internet dating takes off in France ahead of Valentine’s Day

Source:AFP Published: 2014-2-13 20:23:01

The Internet is powering Cupid's­ wings in France, with use of online dating sites soaring,­ according to matchmakers­ preparing to help singletons maximize their seduction opportunities this Valentine's Day.

Of the 18 million single people in France "one in two uses Internet dating," said Jessica Delpirou, director in France of the Meetic dating website, which was launched in 2001 and recently taken over by the US website

The run-up to St Valentine's­ Day - before New Year resolutions are forgotten - is a particularly busy time.

On February 14 last year, Meetic, which has around 840,000 paying subscribers in Europe, registered a 38 percent increase in people signing up compared with other Thursdays in the month, said Delpirou.

Keen to woo Paris' singletons with a bit of pampering, Meetic, the biggest advertiser in the sector, this year organized what it calls "Operation Boudoir," a vintage 1950s-style lorry which serves as a mobile massage and manicure salon on the streets of Paris.

Since last year, the site has also been offering members a range of different ways of finding love, including soirees, dinners, and other activities such as cooking or photography workshops.

This Valentine's week alone the firm, which usually puts on around 100 events every month, has organized 35 evenings in France.

Posted in: Diversions

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