Ethiopian Dealer: Geely is the best-known Chinese auto maker in Ethiopia 

Source:Globaltimes.cn Published: 2014-6-16 10:32:29

At the Beijing International Automobile Exhibition (Auto China) that officially kicked off in recent days, a number of auto makers unveiled their brand-new products and dealers around the world also gathered at the grand event for business opportunities. Many dealers and responsible person for overseas markets spoke positively of Geely's performance in their respective countries.

Yesuf Ademnur, General Manager for Marketing of Mesfin Industrial Engineering Plc (MIE), an Ethiopian supplier of Geely Automobile, told the reporter that the market share of China-made cars has witnessed a rapid growth in these years. Among the Chinese makers, Geely is the best-known one in his country.

Established in 1993, MIE specializes in brokering, assembling, manufacturing and marketing various machinery equipments and has seen its incomes exceeding 60 million dollars. In 2010, MIE signed channel cooperation agreement with Geely and now the firm is Geely's exclusive channel dealer in Ethiopia. Yesuf Ademnur told Huanqiu that, the Japan-made cares still occupy a dominant position in the market of his county, while the Chinese-made cars saw their market share constantly growing in these years.

According to him, the reasonable price and top quality make the Chinese cars an excellent choice for the Ethiopian consumers. He also disclosed that Geely is the best-known Chinese auto brand in the country, and produces very "excellent" products. Different from the European and the US consumers, the cost-performance is the priority of the local consumers.

 According to a Bloomberg report, MIE is expected to put models of Geely into full production in the next three to five years. In June, 2011, the first Geely Free Cruiser model, assembled by MIE, came off the production line.

Geely also enjoy a sound performance in Russian market, where the brand entered in 2007. The General Manger for Russian market of Geely Igor said that by 2013, the sales of Geely in Russian market had topped 100,000 units. With the competitive new models unveiled at the Auto China, including the GX9 and EC7 entering Russia, the sales in the country will witness a bright prospect.

Thiband, General Manger for Chilean market of Geely, also expressed satisfaction with the firm's performance in his country. According to him, Geely's sales in Chile constantly rose and the sales amounted to 4,000 units in 2013. He also expressed support for Geely's brand integration, though which the brand loyalty of the consumers will be enhanced and the brand image and value will be improved.

Besides the dealers and the General Managers, the car models at Auto China also expressed their fondness of the brand. Daniel, a car model for Dongfeng Peugeot Citroën, said that he is optimistic about the prospect of the Chinese auto market, and if he would choose a Chinese brand for himself, the priority would be Geely.



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